Senior Product Marketing Manager

Company: Homebase
Location: Denver
Posted on: May 16, 2022

Job Description:

About Us Our mission is to make hourly work easier for local businesses and their employees. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, team communication, hiring, onboarding, and compliance. Just don't call us HR or Human Capital Management. We're tools built for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Based in San Francisco and Houston, Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, and Khosla Ventures. You You are someone who is equal parts strategic, analytical, creative and gets things done. You are obsessed with delivering the right message to the right customer at the right moment. You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better. The Job Reporting to the Sr Director of Product Marketing, this role will partner with our core Product team to continuously refine and improve the customer experience and journey in Homebase. You'll own segmentation, product positioning, messaging, and go-to-market strategy. You'll define the customer experience and work with growth, product, marketing, support, and sales to create the right personalized experiences for different segments and placements, improving conversion across all stages of the funnel. You will partner with internal teams to perform research and will be responsible for defining our different customer segments, understanding their needs, and using those insights to communicate the value and benefits of Homebase. You will play a key role in refining our messaging and communication, and our pricing, and packaging strategy. Ultimately, you will be the voice of the customer. Responsibilities Work with product, sales, and marketing to build the right experiences for different segments of customers, driving improvements in acquisition, activation, monetization, and retention Take insights from customer and market research and apply them to improve our roadmap as well as marketing and sales motions. Turn data into strategy and strategy into tactics to drive more awareness and adoption of Homebase products. Define our key segments and own the positioning, messaging, and go-to-market strategies for them Execute go-to-market plans with product, marketing, and sales to drive awareness, adoption, upsell, and retention Test and optimize across the funnel Partner with sales, product, and user research to constantly learn about the customer and their needs Drive strategic initiatives and decisions within the company. Understand the needs of small business owners and be their voice Make sure each customer is getting the most out of Homebase Build repeatable processes for growth tests, product launches, and customer communications Qualifications 6+ years of experience in marketing and 4+ years in product marketing or relevant role Strengths in messaging and positioning Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view Must be excellent at written communication, copywriting, and creative development Deep customer empathy; B2C or SMB marketing experience a plus Proven ability to work closely with and influence product and growth teams Excellent project management skills and experience building go-to-market plans Analytical mindset and comfort using data to diagnose and inform decisions Thrive in a startup environment: ability to prioritize, adapt, test, and learn Be curious, detail-oriented, and a problem solver Ability to work well cross-functionally BA/BS degree required; MBA a plus Homebase Team Attributes: If you resonate with these traits, you may be a Homie! Gets shit done - Moves quickly and with urgency to deliver results. Strong bias to action. Strong work ethic - Willing to work hard and put in the time to accomplish outsized goals. Learning mindset - Proactive in personal development. Highly curious and driven to learn. Sets a high bar - Expects personal and team performances to be world-class. Humble - Delivers exceptional results without an ego. Shares credit broadly. Team Player - Collaborative. Motivates and creates positive environments for colleagues and teams. What We Offer You The minimum salary for this position is $115,000 per year. Final offers may vary based on several factors including experience and expertise. Stock Options - everyone is an owner Comprehensive Insurance Plans 401(k) program +4% company match Remote work with hybrid option in multiple locations Top-of-the-line equipment and home office $$ Annual Holidays and Accrued PTO A dynamic, well-connected, productive team Fun company activities At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program.

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