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Marketing Analytics Analyst

Company: Analytic Recruiting Inc.
Location: Denver
Posted on: June 14, 2018

Job Description:

Marketing Analytics Analyst Background: Retailer seeks a Marketing Analytics Analyst to: cultivate a test/learn environment by creating marketing experiments, drive strategy on marketing initiatives by analyzing customer data, provide insights/recommendations on marketing initiatives, analyze and optimize ROI on marketing initiatives (digital, email, direct mail), build out segmentations, profiles, dashboards, and provide general adhoc analytical support. Statistical modeling experience is a plus. The candidate MUST be skilled at both SAS and SQL. Organization will provide some relocation assistance to Denver, CO. Keywords: Analytics, SAS, SQL, Statistics, Marketing Analytics, Segmentation, Campaigns, Modeling Responsibilities/Experience: At the minimum must have a Bachelors Degree; preferred within a quantitative discipline Must have 1 years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using SAS and SQL, and ultimately delivering final insightful recommendations Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (digital, email, direct mail) using SAS and SQL Experience with test design scenarios on marketing campaigns Proven ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty) Consumer credit experience and statistical modeling is a plus Refer to Job #22164 - GSJ and e-mail MS Word attached resume to the attention of Sunil Sud

Keywords: Analytic Recruiting Inc., Denver, Marketing Analytics Analyst, Professions, Denver, Colorado

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