Analyst, Audience Addressable
Company: Comcast Corporation
Location: Denver
Posted on: April 23, 2024
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Job Description:
Effectv helps businesses reach the right audience with the right
message at the right time. We harness the scale and quality of
Comcast data to target advertisers' audiences across linear TV,
streaming, and video on demand and enabling clients to evaluate
performance. A division of Comcast, we have a presence in 60+
markets and an estimated reach of 96 million U.S. adults that
include both Comcast and non-Comcast households.Job SummaryThe
Portfolio Operations team sits within the Technology and Services
Organization. The team works with a variety of stakeholders,
including Sales and Sales Development, Campaign Management, Ad Ops,
Product, Measurements and Insights, and Engineering to monitor the
performance of our Audience and Addressable segments. The Audience
Addressable analyst will partner with all business partners within
Effectv to support the growth, use, and performance of our
Addressable products. This is a highly visible position inside the
organization.Job DescriptionCore Responsibilities:--- Support added
Addressable growth by servicing tickets for building queries, and
network rankers, supplying HH counts, and creating campaign group
segments. ---- -Supports intake and turnaround of data requests
from various sales partners utilizing various internal and third
party tools to provide audience counts--- -Utilize Blockgraph,
Liveramp and other third party vendors to execute upon client and
sales addressable requests--- -Supports intake and turnaround of
network and zone ranker requests using internal tools such as
Looker, Lens, and AQT--- -Strong communication and customer service
skills for client facing communication and interaction--- Provides
general support and awareness of data and viewership availability
to sales partners--- -Assists in evaluation, maintenance, and
design of existing and new team workflows and processes. ----
-Troubleshoots audience and addressable tickets within agreed upon
turnaround times using internal ticketing system--- -Communicates
schedule and workload, and manages expectations for any actionable
items to help the flow of business--- -Support and maintain always
on segments in various adservers--- -Executes scalable objectives
to support and benefit the Company's architecture vision.---
-Interacts closely with matrixed cross-functional teams (both field
and corporate) in order to secure alignment. ---- -Diagnoses,
corrects and documents issues, risks and problems using Quality
Assurance (QA) practices. ---- -Consistent exercise of independent
judgment and discretion in matters of significance. Regular,
consistent and punctual attendance. Must be able to work nights and
weekends, variable schedule(s) and overtime as necessary. ----
-Other duties and responsibilities as assigned.--- -Stays up to
date in knowing our company's technological capabilities and core
valuesGeneral Skillsets: ---- -Required: minimum 2 years of online
advertising industry experience with focus on audience ----
-Required: minimum 2 years of Audience platforms such as Adobe
Audience Manager (AAM), or LiveRamp ---- -Required: familiarity
with addressable products and practices including SQL, Blockgraph,
Liveramp--- -Experience with audience creation and ranker
platforms, such as Tune In campaigns and media buys--- -Engaged,
Attentive, Self-Starter, independent thinker, cultivates new ideas
and shares with leadership ---- -Familiar with advertising video
KPIs - ---- -Familirarity with ticketing systems, assigning items
out of a queue, and utilizing workflow databases such as
Salesforce--- -Questions the norm and "the way things are" ----
-Excellent written and verbal communication skills, clear and
concise messaging to management ---- -Excellent interpersonal
skills, ability to build and maintain relationships amongst peers,
partners, and clients ---- -Strong analytical skills, including
expertise in Microsoft Excel--- -Ability and willingness to train
and upskill team members as needed ---- -Receive and give generous
feedback ---- -Exceptional time management and prioritization
skills ---- -Ability to read and understand sense of urgency when
and where necessary ---- -Prioritization and capability of handling
multiple projects and requests/tasks -Employees at all levels are
expected to:
Keywords: Comcast Corporation, Denver , Analyst, Audience Addressable, Professions , Denver, Colorado
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