Content Strategy Lead

Company: Highmark Health
Location: Denver
Posted on: May 28, 2023

Job Description:

**Company :**
Highmark Health
**Job Description :**
**JOB SUMMARY**
This job is responsible for setting and owning content strategies for thinkUP, our internal transformation program, by managing the development and delivery of content. This requires networking with leaders across the enterprise to source content and then partnership with core team members, enterprise partners, and outside resources to align content to the business objectives and execute. The incumbent will plan, create, and deliver valuable, relevant, and consistent content to clearly defined audiences that addresses business goals. They do this by leading the content planning process, creating ideas for content narratives, managing editorial calendars, owning relationships with partners and sponsors, partnering with colleagues across Enterprise Change to develop innovative change communication plans and deliverables, analyzing data and updating strategy as appropriate, and serving as a brand application expert and ambassador.
**ESSENTIAL RESPONSIBILITIES**
+ Manage the content programs by developing, maintaining, and delivering on best practices.
+ Build and cultivate relationships across the company to source content and consult with partners at all levels throughout the enterprise to create end-to-end content solutions. Craft innovative storytelling and marketing solutions in-line with business objectives.
+ Own the internal thinkUP channels including Sharepoint and Yammer. This includes the strategy for leveraging these channels and channel maintenance.
+ Manage content governance by maintaining guidelines and frameworks to ensure consistency. Includes tactics, style, policies, regulations, and accessibility.
+ Manage content and internal schedules including documenting content in planning stages and scheduling publication and promotion. Includes spotting opportunities and gaps.
+ Execute content delivery including, but not limited to, distribution list management in-line with audience definitions, leveraging tools like Poppulo for message dissemination, and publishing SharePoint news articles and Yammer posts.
+ Work with Corporate Communications, Marketing, and Brand Strategy teams to align efforts.
+ Plan and execute enterprise engagement events. Source and select agenda items in-line with business objectives, ensure speakers are prepared, create content and imagery in-line with theme and targeted outcomes, and partner with meeting technology and other critical partners to seamlessly execute with high quality.
+ Collect, analyze, report on, and react to qualitative and quantitative data used to drive customer experience and organizational results.
+ Other duties as assigned or requested.
**EDUCATION**
**Required**
+ Bachelor's Degree in business, marketing, journalism, communications or related field
**Substitutions**
+ 6 years of related and progressive experience in lieu of Bachelor's degree
**EXPERIENCE**
**Required**
+ 7 years in Content Strategy, Creative Account Management, Marketing Agency, Change Communications, or a related field
+ 3 years project management
**Preferred**
+ 1 year in journalism
+ Adobe and video editing experience
**LICENSES or CERTIFICATIONS**
**Preferred**
+ Human-centered Design
**SKILLS**
+ Writing
+ Content strategy
+ Communication
+ User experience
+ Storytelling
+ Project management
+ Content development
+ Content management
+ Consulting
+ Data analysis
+ R&A methodology
+ Strategic thinking
+ Influence
+ Human-centered design
+ Facilitation
+ Interviewing
+ Thought leadership
+ PowerPoint
+ Excel
+ Microsoft Teams
**Language (Other than English):**
None
**Travel Requirement:**
0% - 25%
**PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS**
**Position Type**
Office-based
Teaches / trains others regularly
Frequently
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
Yes
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._
**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Companys Handbook of Privacy Policies and Practices and Information Security Policy._
_Furthermore, it is every employees responsibility to comply with the companys Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._
**Pay Range Minimum:**
$78,900.00
**Pay Range Maximum:**
$146,000.00
_Base pay is determined by a variety of factors including a candidates qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets._
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( _https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf_ )
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
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Req ID: J226688

Keywords: Highmark Health, Denver , Content Strategy Lead, Other , Denver, Colorado