Senior Paid Search Strategist - Remote, USA
Company: Go Inflow
Location: Denver
Posted on: January 28, 2023
|
|
Job Description:
Do you find yourself managing campaigns for more than 20 clients
- without being able to provide the kind of results you know you
could deliver?Are you working with clients who "don't get it" or
aren't kind?Wish you could work for a company with strong
ethics?Feel like your work is building profit without increasing
your bottom line?Do you wish your agency would cover a quarterly
massage for you?Want to continue building your skills, but don't
have the time or budget?Sick of clock watchers?If so, you've
clicked on the right job post. Inflow is looking for a talented Sr.
PPC Strategist to join a team of super smart, passionate paid
search experts. If you are ready to join our team and deliver great
results for our eCommerce clients, submit your resume and start a
conversation with us today. In addition to working with an awesome
team of digital marketing experts, you'll get these incredible
perks, too: Carefully monitored capacity planning through
transparent Agile methodologiesAn emphasis on working with clients
who are the right fit (more here)Flexible work schedules: Be
available for client work, and between 10 a.m. and 3 p.m. MDT. The
rest is up to you. Time off for voting, political activism,
marches/demonstrations, or political causes and events you believe
inQuarterly profit-sharing for all employeesA monthly gym/wellness
budget: for massages, the newest Peloton, or whatever you need to
stay healthy A personal annual training budget to improve your
skills and resume Responsibilities:Manage and serve as the primary
point of contact for 5-10 paid advertising clients. Be responsible
for the strategy, prioritization, planning, and execution for
client PPC strategies in Google Ads, Microsoft Ads, and other
relevant platforms. Build highly effective Shopping, Search,
Display, and Remarketing campaigns for eCommerce clients.Have a
curiosity for testing the latest and greatest smart and automated
bidding strategies - paired with an insatiable desire to outperform
those with manual strategies and creative segmentationDefine,
monitor, and analyze performance trends against set KPIs.Get
creative! Test ad creative, landing pages, and audience targeting
to drive results.Help our clients get the most bang for their buck:
Monitor spend performance and identify when budgets should be
adjusted.Get on the cutting edge: Evaluate emerging technologies,
new campaigns and targeting strategies, etc. - then provide thought
leadership and perspective for adoption, where
appropriate.Effectively translate results to clients in a way
that's tied to their internal objectives and KPIs. Recommend
strategies and deliverables that will improve client
results.Brainstorm new and creative growth strategies with internal
teams and clients.Manage multiple clients' expectations,
strategies, budgets, and conversions.Support and coach junior staff
members through questions and guidance.Lead by example.Experience &
Skills:4-6 years of experience running eCommerce paid advertising
campaignsSolid understanding of eCommerce, tracking and
attribution, and the digital marketing industryDeep data and
analytical skills; ability to make data-driven decisions. Knowledge
of website and URL structureExperience in implementing
tracking/phone call/remarketing code snippets (think tracking
snippets, pixels, CallRail, etc.)Excellent communication skills
(writing punchy ad copy and landing page content is an everyday
part of the job)Top-notch reporting & Excel skills, including
Supermetrics for Google Sheets, Google Data Studio, and Data Feeds
(bonus: obsessed with having the lowest mouse-clicks to
keyboards-clicks ratio per spreadsheet analysis)Solid understanding
of split testing and other methods of optimizing CTR, CPA, and
ROASNice to Haves:Experience setting up and optimizing data
feedsExperience managing high ROI accounts within paid social,
including platforms like Facebook, Instagram, LinkedIn, and
TwitterQuora, Tik Tok, and Pinterest Ads experienceAdvanced GA &
GTM experience (cross-domain tracking, eCommerce tracking,
etc.)Experience with conversion optimization, including A/B
testingEmail marketing experienceGoogle Ads Search, Shopping,
Display, and Youtube CertificationGoogle Analytics
CertificationDeep understanding of attribution across various
platformsGraphic design, Photoshop, or Canva experienceExperience
with budget pacing and bid optimization tools like Optmyzr, Marin,
Skai Our PerksFully remote company with flexible working hours
Competitive salary: Range of $74,000-$97,000Paid vacation and sick
days: Festival fanatic? Family vacations? Flu bug? Need a mental
health day? No problem.Continuous check-ins: 15Five takes the pulse
of our company. We listen, consider and respond. Every week.
Period.Semi-annual engagement culture surveys, to help us always
get betterQuarterly profit sharing: We share the success with
you.Insurance and Simple IRA contributions: Health, dental, vision,
life, short-term and long-term disability, and retirement
contributionsLegalShield & IDShield memberships: Services that
support you with personal legal scenarios and protect your
identityBuild-your-own perks: Get an annual allowance of cash and
spend it on what you want (mostly). As long as it benefits you or
your family, it's yours to spend.Family support: New kiddo? Take 6
weeks, on us, to get to know your new family member. We offer paid
maternity/paternity leave, along with adoption and reproductive
assistance.We love pets! We offer a one-time pet adoption fee
reimbursement.Health and wellness budget (up to $65/month): Get a
gym membership on us, and/or support your mental health and
wellness needs (massages, physical therapy, chiropractors all
count!).Paid holidays: You start out with 9 (Juneteenth and MLK Day
included). After year 1, you'll pick up more floating holidays to
use for what's important to you.Civic Action Day: We provide time
off (up to 8 hours) for voting, political activism,
marches/demonstrations, or political causes or events you believe
in.Give Back Day: Appreciating what we have and giving back is a
core value at Inflow. We provide time off (up to 8 hours) for
volunteering opportunities that give back to the
community.Conference/training budget: An annual $2,000 budget to
educate yourself and expand your knowledgeIt's a well of expertise
around here. Ask and you shall be educated. Plus, we have a lot to
learn from you, too. Teach us your ways.Publish and build your
personal brand via our blog and social media. Stand on our
shoulders. Get noticed online. Mix with fellow industry geeks. You
matter.Inflow IntroductionFor five consecutive years, Inflow has
been named one of the Denver-area's fastest-growing private
companies - plus we're a Google Premier Partner in the top 3% of
agencies in the USA, AND one of only a handful of firms worldwide
to be named as a "Moz Recommended Company." We made the Inc. 5000
list three years in a row. We value our team members as one of the
three main stakeholders in our company and align our values and
decisions with stakeholder needs and wants. Our Core Values: Work
Hard. Play Hard.Practice Clear, Honest Communication.Strive for
Continuous Improvement.Ensure Every Client (and Team Member!) is a
Raving Fan.Appreciate What We Have and Give Back.Create and Foster
a Sense of Belonging for All.We're committed to cultivating an
anti-racist environment by actively striving for equity,
confronting racial inequalities and systemic racism, and supporting
anti-racist policies.Inflow welcomes and encourages applications
from people with disabilities. Accommodations are available on
request for candidates taking part in all aspects of the selection
process.Frequently cited statistics show that women and
underrepresented groups apply to jobs only if they meet 100% of the
qualifications. Inflow encourages you to break that statistic and
to apply. No one ever meets 100% of the qualifications. We look
forward to your application!Learn more about Inflow at
https://careers.goinflow.com
Keywords: Go Inflow, Denver , Senior Paid Search Strategist - Remote, USA, Other , Denver, Colorado
Click
here to apply!
|