Acquisition Merchandising Lead

Company: DISH
Location: Englewood
Posted on: November 26, 2022

Job Description:

Department Summary:Sling TV L.L.C. provides an over-the-top (internet delivered) television experience on TVs, tablets, gaming consoles, computers, smartphones, smart TVs and other streaming devices. Distributed across a variety of strategic device partners, including Google, Amazon, Apple TV, Microsoft, Roku, Samsung, LG, Comcast, and many others, Sling TV offers two primary domestic streaming services that collectively include more than 100 channels of top content. Featured programmers include Disney/ESPN, NBC, AMC, A&E, EPIX, NFL Network, NBA TV, NHL Networks, Pac-12 Networks, Hallmark, Viacom, and more. For Spanish-speaking customers, Sling Latino offers a suite of standalone and extra Spanish-programming packages tailored to the U S. Hispanic market. And for those seeking International content, Sling International currently provides more than 300 channels in 20 languages (available across multiple devices) to U.S. households.Sling TV is the #1 Live TV Streaming Service Sling TV is a next-generation service that meets the entertainment needs of today's contemporary viewers. Visit www.Sling.com. We are driven by curiosity, pride, adventure, and a desire to win - it's in our DNA. We're looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.Opportunity is here. We are Sling.Job Duties and Responsibilities:This position will be a key member of the Sling eCommerce team and will be responsible for merchandising and messaging efforts towards activation, conversion, and upsell goals for Sling subscription prospects. This role will collaborate with a cross-functional team to drive onsite conversion and prospect sales.In this role, you will work directly with various departments across Sling and DISH to execute an acquisition strategy to optimize the onsite experience via a test and learn methodology. These teams include but are not limited to Sling Product leaders and marketing partners, Sling operations, marketing analytics, our internal creative agency, and the digital center of excellence. As an active member of the Marketing team, you will be a model for executional excellence, a creative problem-solver and a thought leader who sets the tone of high performance within the organization.Primary Responsibilities fall into the following categories:Maintain offer merchandising and messaging on Sling.comRepresent marketing on a cross-functional team responsible for the end-to-end prospect experience on Sling.comWork with marketing and media teams to ensure optimal destinations for media, making recommendations on how to improve the experienceEnsure site content remains up-to-date, relevant, and aligned with marketing team priorities and schedulingEnable lead capture opportunities through the .com funnelLeverage customer insights to identify pain points in the sign up experience and come up with creative solutionsSchedule content updated launches and testingOwn the execution of acquisition content on sling.comMonitor daily conversion rate and product sales targets closely, and strategize how to meet them through planning, testing, and optimization of site contentPartner closely with our creative team to request, ideate, and give feedback on creative assets needed to support site goalsUnderstand where and how traffic is being driven to our site and how to deliver a seamless, conversion-driven experience on siteAnalyze and report on site metrics, using insights to identify opportunities and chase them downSkills, Experience and Requirements:A successful Acquisition Merchandising Lead will have the following:Bachelor's degree from a 4-year university or equivalent combination of education and experience3+ years experience in eCommerce; merchandising for a high traffic site preferredAdept at handling multiple competing priorities and duties in a fast-paced, results driven, changing environment, with minimal daily oversightExhibit a high level of attention to detailExceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staffWorking knowledge and usage of Adobe analytics (or Google Analytics); expertise in analytics preferredExperience collaborating with large teams of diverse professionalsStrong customer and employee orientationBenefits:From versatile health perks to new career opportunities, check out our benefits on our careers website.Candidates need to successfully complete a pre-employment screen, which may include a drug test.Salary Range: USD $87500.00 - $125000.00 / Year

Keywords: DISH, Denver , Acquisition Merchandising Lead, Other , Englewood, Colorado