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Marketing Lead, Account Planning - DISH

Company: DISH
Location: Englewood
Posted on: November 26, 2022

Job Description:

Department Summary:The Digital Marketing Organization pushes itself every day to be a world-class, innovative, data driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth.Job Duties and Responsibilities:This role partners closely with key senior team members and channel managers to develop and optimize digital strategies, campaigns and offers; media budgets, pacing and reporting; cross-tactic test-and-learn agendas and digital targeting and attribution enhancements for internal brand clients (e.g. DISH, OnTech) in accordance with business objectives. The account planning and optimization lead closely with digital media and website tactic teams and analytics teams to maintain quality control of campaigns in-market and continuously evaluate and improve performance against goals and benchmarks. We are looking for a digitally native, strategic thinker with great relationship-building, leadership and communication skills who can be a trusted partner to our internal clients.Create digital marketing initiatives to meet business goals and adhere to digital/online marketing best practices while planning budget allocation, spend, pacing, optimization and reportingTrack, organize and report on tactic budgets, spend, pacing and test-and-learn programs across multiple tactics (website, programmatic, display, social, video, search, etc.)Learn, understand and analyze various data sources to identify and improve automated reporting via ChannelMix, Adobe and Tableau platforms.Work closely with the Account Planning and Optimization Manager to support allocation of digital funds, pacing, reporting, tagging, data collection, marketing technology and data collection/analysisOrganize media tagging, data sources, collection and streams to be used by all tactics for targeting, reporting and attribution enhancements and actively support AdOpsPartner closely with media tactics, website, creative, finance and analytics teams on all digital strategies and initiatives while continuously improving digital targeting and attributionFoster environment of shared learning and act as a trusted source of digital performance information for performance readouts and updates with internal clients and within the Digital teamSkills, Experience and Requirements:Bachelor's degree from a recognized 4-year college or universityMinimum 4-5 years of overall media planning experience, with at least 4 years online media planningTrack record developing multi-channel digital marketing campaigns, strategies and plans that drove profitable resultsAbility to quickly learn traditional digital marketing platforms e.g. Facebook, Twitter, Google, Adobe and programmatic ad networks; experience with emerging digital marketing platforms e.g. Snapchat, Pinterest, TikTok, digital audio and connected TV a plusExperience with budgeting and financial analysis including return on marketing investment (ROMI) and return on ad spend (ROAS) trackingComfort with Excel and Google Spreadsheets including pivot tables, vlookups and other analytical functionsComfort with ad serving platforms i.e. FlashtalkingStrong quantitative orientation with expertise in data analysis and insights; strong detail orientationAbility to work effectively and in an error-free manner under right time constraintsExcellent communication and cross-functional relationship management skills including working closely with analytics, creative and brand teamsPassion for the constantly-changing digital landscape with finger on the pulse of emerging digital platforms and trendsBenefits:From versatile health perks to new career opportunities, check out our benefits on our careers website.Candidates need to successfully complete a pre-employment screen, which may include a drug test.Salary Range: USD $65800.00 - $94000.00 / Year

Keywords: DISH, Denver , Marketing Lead, Account Planning - DISH, Other , Englewood, Colorado

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