Head of Loyalty
Company: Western Union
Posted on: September 24, 2022
Head of Loyalty - Denver/NY/SF
Are you a leader driven to develop innovative marketing strategies
that create a transformative message for a global Fortune 500
company? Do you want to transform, define and execute a marketing
strategy aligned with a global, Fortune 500 diverse group of
products and services and customer needs? Join Western Union as
Head of Loyalty.
Motivated by our values: purpose driven, globally minded, and
trustworthy & respectful
We're a FinTech that's using insight from customers and colleagues
worldwide to improve financial services for families, small
businesses, multinational corporations, and non-profit
organizations. We're a team of over 8,000 employees serving 200
countries and territories. We believe when money moves, better
Relentless pursuit of better
You will lead customer loyalty, rewards, and engagement strategies
for Western Union customers and prospects. You will provide
customer and industry insights, reward programs, best practices,
thought leadership, and expertise to clients to support and lead
the development of comprehensive loyalty strategies supporting
credit and non-credit loyalty programs.
Enable the business to acquire new customers and retain a customer
base more effectively, leveraging marketing tools and
Manages a globally dispersed team of nearly 50 FTEs.
You will oversee consumer value proposition and engagement and
Develop and implement omni-channel LOYALTY strategy
Responsible for the development of aspirational brand experiences
and representing the voice of loyalty to WU and our customers
Provide omnichannel loyalty and rewards program thought
Provide insights on consumer behavior, market conditions, consumer
trends, and KPIs for marketing plans to ensure successful
responsiveness to local conditions.
Advise on best approaches to combat competition and prevent market
Run loyalty campaigns and configure loyalty program software or
other loyalty management solutions.
Maintain an awareness of external market customer engagement and
loyalty program trends and best practices
Own end-to-end delivery of loyalty operations and processes,
including loyalty platform operations, rewards program execution,
and a team of loyalty centers of direct excellence reports.
Implement state-of-the-art customer engagement practices,
best-in-class engagement programs both within the retail space as
well as across other industry verticals, and rewards programs.
Work with internal and external stakeholders to assess and define
client loyalty strategy, capabilities, and reward program needs and
objectives to ensure loyalty solutions are aligned with the
Partner with internal stakeholders to align Loyalty strategy into
Partner with other key stakeholders: Technology; Operations;
Business; CRM/CX; Brand; Legal/Compliance to successfully implement
a multichannel loyalty strategy
Lead cross-functional, geographically dispersed teams to develop
and deliver compelling value propositions across the business.
For such a critical role, education or equivalent experience is
required. Bachelor's degree preferred. Minimum of eight years of
management experience in multichannel retailer or financial
services company; alternatively, a similar experience with a
consultancy focused on data-driven, consumer-centric growth
strategy, with strong management and leadership skills in leading
diverse, geographically dispersed teams. Previous experience with
lean and agile working methodologies is also desirable.
Demonstrated experience leading a substantial effectiveness or
efficiency initiative for an engagement program
Demonstrated experience successfully planning, organizing,
managing, and implementing critical programs with end-to-end
Excellent verbal and written communication skills enable effective
management and utilization of indirect and direct resources.
Ability to communicate updates concisely to Executive Management
and to understand and meet their expectations
Strategy development and execution
Business transformation and change
Influencing and collaborating
People management at scale
Solid Loyalty Programs /Customer experience
Sophistication with KPIs & Metrics, including omni-channel value
Ability to integrate the engagement programs into the larger value
proposition and the larger WU LOYALTY
Understanding the company's value delivery chain with the customer
in mind and can build efficiency and effectiveness across the
Join us, and let's connect the world
Western Union is transforming its business and shaping the
financial services sector by driving quality, convenience, and
customer service to new levels of excellence. It's an exciting time
for our organization as the largest cross-border money transfer
operator, trusted by millions of consumers around the world. If
you're ready to unleash your potential to help drive change through
bottom-up innovation, apply now.
We're a company on the move, and we want our people to grow and
develop. You'll have plenty of opportunities to learn new skills
and build a career, as well as a great salary and benefits
We are passionate about our diversity. Our commitment is to provide
an inclusive culture that celebrates the unique backgrounds and
perspectives of our global teams, while reflecting the communities
we serve. We do not discriminate on the basis of race, color,
national origin, religion, political affiliation, sex (including
pregnancy), sexual orientation, gender identity, age, disability,
marital status, or veteran (U.S.) status. The company will provide
accommodation to applicants, including those with disabilities,
during the recruitment process, in accordance with applicable
The on-target earnings with a mid-range is $410,433, which includes
base salary short-term (30% of base) and long-term (50% of base)
incentives that align with individual and company performance.
Actual salaries will vary and are based on a candidate's
qualifications, skills, and competencies. Salary is one component
of the Western Union total compensation package, which includes
short-term incentives, multiple health insurance options, accident
and life insurance, flexible time off, and access to best-in-class
development platforms, to name a few! -To view details of our
benefits, visit https://mywubenefits.com/ .
Keywords: Western Union, Denver , Head of Loyalty, Other , Denver, Colorado
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