Head of Loyalty

Company: Western Union
Location: Denver
Posted on: September 24, 2022

Job Description:

Head of Loyalty - Denver/NY/SFAre you a leader driven to develop innovative marketing strategies that create a transformative message for a global Fortune 500 company? Do you want to transform, define and execute a marketing strategy aligned with a global, Fortune 500 diverse group of products and services and customer needs? Join Western Union as Head of Loyalty.Motivated by our values: purpose driven, globally minded, and trustworthy & respectfulWe're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 8,000 employees serving 200 countries and territories. We believe when money moves, better things happen.Relentless pursuit of betterYou will lead customer loyalty, rewards, and engagement strategies for Western Union customers and prospects. You will provide customer and industry insights, reward programs, best practices, thought leadership, and expertise to clients to support and lead the development of comprehensive loyalty strategies supporting credit and non-credit loyalty programs.

• Enable the business to acquire new customers and retain a customer base more effectively, leveraging marketing tools and investments.
• Manages a globally dispersed team of nearly 50 FTEs.
• You will oversee consumer value proposition and engagement and retention strategies.
• Develop and implement omni-channel LOYALTY strategy
  • Responsible for the development of aspirational brand experiences and representing the voice of loyalty to WU and our customers
  • Provide omnichannel loyalty and rewards program thought leadership
  • Provide insights on consumer behavior, market conditions, consumer trends, and KPIs for marketing plans to ensure successful responsiveness to local conditions.
  • Advise on best approaches to combat competition and prevent market share loss.
  • Run loyalty campaigns and configure loyalty program software or other loyalty management solutions.
  • Maintain an awareness of external market customer engagement and loyalty program trends and best practices
  • Own end-to-end delivery of loyalty operations and processes, including loyalty platform operations, rewards program execution, and a team of loyalty centers of direct excellence reports.
  • Implement state-of-the-art customer engagement practices, best-in-class engagement programs both within the retail space as well as across other industry verticals, and rewards programs.
  • Work with internal and external stakeholders to assess and define client loyalty strategy, capabilities, and reward program needs and objectives to ensure loyalty solutions are aligned with the client's brand.
  • Partner with internal stakeholders to align Loyalty strategy into business strategy
  • Partner with other key stakeholders: Technology; Operations; Business; CRM/CX; Brand; Legal/Compliance to successfully implement a multichannel loyalty strategy
  • Lead cross-functional, geographically dispersed teams to develop and deliver compelling value propositions across the business.For such a critical role, education or equivalent experience is required. Bachelor's degree preferred. Minimum of eight years of management experience in multichannel retailer or financial services company; alternatively, a similar experience with a consultancy focused on data-driven, consumer-centric growth strategy, with strong management and leadership skills in leading diverse, geographically dispersed teams. Previous experience with lean and agile working methodologies is also desirable.
    • Demonstrated experience leading a substantial effectiveness or efficiency initiative for an engagement program
    • Demonstrated experience successfully planning, organizing, managing, and implementing critical programs with end-to-end oversight
    • Excellent verbal and written communication skills enable effective management and utilization of indirect and direct resources.
    • Ability to communicate updates concisely to Executive Management and to understand and meet their expectations
    • Strategy development and execution
    • Business transformation and change
    • Influencing and collaborating
    • People management at scale
    • Solid Loyalty Programs /Customer experience
    • Sophistication with KPIs & Metrics, including omni-channel value creation
    • Ability to integrate the engagement programs into the larger value proposition and the larger WU LOYALTY
    • Understanding the company's value delivery chain with the customer in mind and can build efficiency and effectiveness across the organizationJoin us, and let's connect the worldWestern Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.The on-target earnings with a mid-range is $410,433, which includes base salary short-term (30% of base) and long-term (50% of base) incentives that align with individual and company performance. Actual salaries will vary and are based on a candidate's qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, flexible time off, and access to best-in-class development platforms, to name a few! To view details of our benefits, visit https://mywubenefits.com/.

Keywords: Western Union, Denver , Head of Loyalty, Other , Denver, Colorado