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Senior GTM Coordinator

Company: Altra Running, a VF Company
Location: Denver
Posted on: August 7, 2022

Job Description:

Our GTM coordinator go to market team is critical to our sell-in and sell-through at retail. We create compelling selling materials, retail tools, sales meeting presentations, and channel and account specific plans. You will be supporting the Go To Market Manager, and you'll be a critical partner to the sales and field marketing teams as they sell in each season, and drive sell through in the marketplace.Join the Altra FamilyWe want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education, and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won't stop trying until it's a reality.Sr. Coordinator, GTM Marketing.Unless prohibited by applicable law, please note it is a condition of your employment to abide by Company policy, including VF's COVID-19 Vaccine Requirement Policy. In accordance with the policy, absent need for reasonable medical or religious accommodation or other exemption as allowed by state or local law, all eligible associates must present proof of being fully vaccinated for COVID-19 on the first day of employment.How You Will Make a DifferenceWhat you will do:

  • Support and execute product launch campaigns with Key Account and strategic retail partners
  • Manage and develop retail tool kits for retail channel
  • Interact with cross functional teams effectively and efficientlyHow you will do it:
    • Must be organized and able to manage multiple priorities
    • Communicate effectively
    • Understand our brand strategies, the retail business needs, and adopt industry best practices
    • Work in partnerships with marketing and sales while also working independentlyWhat success looks like:
      • Drives business results by serving and leading account partners based on brand priorities
      • Demonstrates a proactive and detailed approach
      • Applies knowledge of specialty retail, brand marketing, and run categoryFree to Be, Inclusion & DiversityAs a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.Skills for SuccessYears of related professional experience: 2-5 yearsEducational position requirements: Bachelor's in marketing and/or related experienceWhat we expect you already know:
        • Proficient in Microsoft Office
        • Familiar with the run specialty marketplace
        • Strong presentation and communication skills
        • Strong understanding of performance running footwear productsWhat we will teach you:
          • The briefing and development of Integrated marketing programs
          • European and Asian market landscape
          • Altra project management and budget tools, software, and processesVF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.What's In It for YouWe're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to and click on "Looking to Join VF?" to learn more.Our Parent Company, VF CorporationVF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at just have one question. Are you in?

Keywords: Altra Running, a VF Company, Denver , Senior GTM Coordinator, Other , Denver, Colorado

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