Paid Search Strategist

Company: 90octane - Strategic Marketing Agency
Location: Denver
Posted on: June 25, 2022

Job Description:

90octane is a marketing agency dedicated to helping clients connect at all stages of the customer lifecycle. With our clients' revenue goals as our north star, we strategize, execute, measure and optimize campaigns and projects that connect with their prospects' top challenges. At 90octane, we believe trust is a differentiator. Our clients trust us with their brands and business goals. Each member of our team earns that trust through hard work, courage, integrity and passion. We hire people who are hard-wired with these qualities, and we continually evolve our culture to develop them. Trust helps us produce results for our clients without micromanaging our team.As 90 enters its next phase of growth, we're looking for a smart, energetic and innovative full-time, Paid Search Strategist to develop, execute and optimize paid search programs and seek out the latest innovations and opportunities in paid search to create action. If you are a strategic thinking data junkie driven by problem solving, please read on. -RESPONSIBILITIESCampaign Management & Execution

• Strategic oversight, in-platform setup, creation, execution and optimization of paid search campaigns across Google and Bing (Microsoft Ads) including bid strategy management and monthly budgeting
• Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance
• Active contribution to account strategy, including annual budget development, KPIs, partner selection, new tactics and tracking industry developments
• Define and optimize audiences for buyer funnels, including in-segment audiences and lookalike audiences
• Ad copy creation and AB testingPlanning
  • Ability to use campaign briefs to create a relevant target audience for campaigns
  • Develop paid search strategies for a variety of global organizations
  • Collaborate with 90octane teams on cross-channel program strategy, and with designers and storytellers to ensure ads are engaging and adhere to best practicesInsights & Reporting
    • Use paid search data to measure program effectiveness against KPIs
    • Compilation of performance results on a weekly, monthly and quarterly basis with analysis for client presentations
    • Ongoing recommendations for campaign growth, enhancement, and innovations
    • Ability to be a point of contact for the various internal client teams as well as have a strong client presence during strategic planning and reporting -DESIRED EXPERIENCE AND SKILLS
      • Bachelor's degree - preferably in marketing, communications or business management
      • 3-5 years of experience in digital marketing and paid social media
      • In-platform experience in paid search platforms and tools (Google, Bing)
      • Experience with prospecting, retargeting, audience segmentation and lead generation
      • Ability to manage against aggressive timelines with flexibility to rapidly shift priorities
      • Knowledge of digital tactics (paid media, paid search) and how they work together -WHAT WE WANT FOR YOU90octane is the place to carve your own path rather than wait for it to be shown to you. It's where you'll be challenged, and we expect you to challenge others. It's where you can drive innovative marketing solutions with smart, supportive people. And it's where you can make a lasting impact on the company, our clients and your career. - -WHAT WE OFFER
        • Salary range of $65,000-$85,000
        • Potential quarterly bonus based upon agency financial performance
        • Choice of two health care plans with company contribution towards monthly premiums
        • Dental and vision plan options
        • Company paid long-term, short-term and life/AD&D insurance coverage
        • Elective telehealth services, FSA and HSA plans, hospital and critical illness insurance and legal and ID theft protection benefits
        • 401(k) plan with employer match
        • 10 paid holidays
        • Open PTO policy
        • Hybrid and remote work models supported

Keywords: 90octane - Strategic Marketing Agency, Denver , Paid Search Strategist, Other , Denver, Colorado