Paid Search Strategist
Company: 90octane - Strategic Marketing Agency
Location: Denver
Posted on: June 25, 2022
Job Description:
90octane is a marketing agency dedicated to helping clients
connect at all stages of the customer lifecycle. With our clients'
revenue goals as our north star, we strategize, execute, measure
and optimize campaigns and projects that connect with their
prospects' top challenges. At 90octane, we believe trust is a
differentiator. Our clients trust us with their brands and business
goals. Each member of our team earns that trust through hard work,
courage, integrity and passion. We hire people who are hard-wired
with these qualities, and we continually evolve our culture to
develop them. Trust helps us produce results for our clients
without micromanaging our team.As 90 enters its next phase of
growth, we're looking for a smart, energetic and innovative
full-time, Paid Search Strategist to develop, execute and optimize
paid search programs and seek out the latest innovations and
opportunities in paid search to create action. If you are a
strategic thinking data junkie driven by problem solving, please
read on. -RESPONSIBILITIESCampaign Management & Execution
- Strategic oversight, in-platform setup, creation, execution and
optimization of paid search campaigns across Google and Bing
(Microsoft Ads) including bid strategy management and monthly
budgeting
- Day-to-day optimization and monitoring of assigned accounts,
with a specialized focus on direct response and performance
- Active contribution to account strategy, including annual
budget development, KPIs, partner selection, new tactics and
tracking industry developments
- Define and optimize audiences for buyer funnels, including
in-segment audiences and lookalike audiences
- Ad copy creation and AB testingPlanning
- Ability to use campaign briefs to create a relevant target
audience for campaigns
- Develop paid search strategies for a variety of global
organizations
- Collaborate with 90octane teams on cross-channel program
strategy, and with designers and storytellers to ensure ads are
engaging and adhere to best practicesInsights & Reporting
- Use paid search data to measure program effectiveness against
KPIs
- Compilation of performance results on a weekly, monthly and
quarterly basis with analysis for client presentations
- Ongoing recommendations for campaign growth, enhancement, and
innovations
- Ability to be a point of contact for the various internal
client teams as well as have a strong client presence during
strategic planning and reporting -DESIRED EXPERIENCE AND SKILLS
- Bachelor's degree - preferably in marketing, communications or
business management
- 3-5 years of experience in digital marketing and paid social
media
- In-platform experience in paid search platforms and tools
(Google, Bing)
- Experience with prospecting, retargeting, audience segmentation
and lead generation
- Ability to manage against aggressive timelines with flexibility
to rapidly shift priorities
- Knowledge of digital tactics (paid media, paid search) and how
they work together -WHAT WE WANT FOR YOU90octane is the place to
carve your own path rather than wait for it to be shown to you.
It's where you'll be challenged, and we expect you to challenge
others. It's where you can drive innovative marketing solutions
with smart, supportive people. And it's where you can make a
lasting impact on the company, our clients and your career. - -WHAT
WE OFFER
- Salary range of $65,000-$85,000
- Potential quarterly bonus based upon agency financial
performance
- Choice of two health care plans with company contribution
towards monthly premiums
- Dental and vision plan options
- Company paid long-term, short-term and life/AD&D insurance
coverage
- Elective telehealth services, FSA and HSA plans, hospital and
critical illness insurance and legal and ID theft protection
benefits
- 401(k) plan with employer match
- 10 paid holidays
- Open PTO policy
- Hybrid and remote work models supported
Keywords: 90octane - Strategic Marketing Agency, Denver , Paid Search Strategist, Other , Denver, Colorado
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