Altra: Community Manager

Company: VF Corporation
Location: Denver
Posted on: June 12, 2021

Job Description:

Join the Altra Family

We want everyone who is capable of running to experience the thrill of finishing their first race, setting a new personal record and shattering limits they never thought they could overcome. We use our run-improving footwear, unmatched education and inextinguishable passion for running to inspire everyone to lace up, hit the open road or tail, and start running. Our mission to get everyone who is able out and running may be bold, but we won't stop trying until it's a reality.

Altra - Community Manager

Reporting to: Community and Partnerships Manager

In this role you will lead day-to-day execution and strategy of global social media and community management and will be a thought leader who is inspired by creating and cultivating community with knowledge in the running or outdoor industry. You must be forward thinking and focused on brand vision with an ability to quickly pivot and adapt with attention to detail. Hands on skills in writing and design are also critical.

How You Will Make a Difference

What you will do:

• Set the strategy and POV for the brand's social media editorial voice, purpose, and short-term and long-term calendars.
• Collaborate with e-comm team, creative team and marketing managers to include social media strategy and POV on product launches and brand shares
• Roll out community management strategy to engage with consumers, athletes, partners, and ambassadors to amplify and curate relevant content.
• Work with global teams to help define and refine global social media strategy and POV
• Develop and execute a monthly content calendar for social platforms that supports campaigns and tells the brand story with consistent content and voice.
• Manage day-to-day execution across all Altra US organic social media channels in alignment with overarching consumer engagement and social media strategies daily tasks of sourcing and publishing social media content, maintaining a daily dialogue with the brand's fans and followers, and moderating, monitoring, and measuring the flow of both fan and brand content.
• Manage organic content distribution strategies - Use knowledge of best practices by channel and be at the cutting edge of understanding internet, social, and meme culture and how to sensitively work within it while maintaining brand goals and values.
• Determine and continuously adjust the brand's social media software toolkit for publishing, monitoring, and quantifying the impact of social media content and communication.
• Collaborate with communications manager to establish and refine crisis management monitoring and response protocols for social media.
• Support athlete, ambassador, and influencer programs to build brand awareness and word-of-mouth, while curating content to use on brand social channels.
• Monitor elite athletes' quantity and quality social media posts and deliver a report monthly
• Create, engage and execute influencers for seasonal top product launches and send end of month report
• Analyze and report on monthly social media performance to provide actionable insights to help inform immediate opportunities as well as longer term strategy.
• Partner closely with the Sr. Manager of Marketing to ensure that organic and paid social efforts and creative are aligned.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 3+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Experience working with influencers/athletes
• Experience leading day-to-day execution of social media campaigns and creating content calendars
• Experience writing press releases and managing email campaigns
• Skills in photography, videography, website updates and campaign reporting
• Basic knowledge of design/copywriting
• Advanced knowledge of Microsoft Powerpoint, Word and Excel
• Experience working with Sprinkr, Photoshop, Illustrator, InDesign, Salesforce, Google Ads, Google Analytics, WordPress
• Excellent communication skills
• Experience with working across teams and building relationships
• Strong attention to detail and organizational skills

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Salary Range:

$66,528.00 USD - $99,792.00 USD annually

Annual Incentive Eligibility:

This position is eligible to participate in VF's Annual Incentive Plan. Incentive Plan awards are contingent upon (1) achievement of your individual objectives and (2) VF achieving its' Corporate and business level financial objectives.

Long Term Incentive Eligibility:

This position is not eligible for long term incentive.

Benefits at VF:

You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and clicking, Looking to Join VF? Detailed information on your benefits will be provided during your onboarding process.

Keywords: VF Corporation, Denver , Altra: Community Manager, Other , Denver, Colorado