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Consumer Insights Lead

Company: DISH Network Corporation
Location: Englewood
Posted on: June 12, 2021

Job Description:

DISH's ever-expanding consumer insights division delivers intelligence and actionable insights rooted in the diverse voice of the consumer market. This unparalleled understanding of who we serve helps our team guide strategy and influence decision-making to ultimately deliver more meaningful solutions and drive growth. Job Duties and Responsibilities: Tuned In To You. At DISH, this is a long-term commitment to a "customer first" culture. The expanding Consumer Insights division is at the heart of delivering to the business market intelligence and actionable insights rooted in the voice of the consumer. This consumer understanding helps our team guide strategy and influence decision-making to ultimately deliver more meaningful solutions and increase revenue. The rapid change within the entertainment and wireless industries presents exciting opportunities for research to drive action, and you will have the opportunity to earn a seat at the table with cross-functional leaders across DISH, SlingTV, Boost mobile, Republic mobile and 5G wireless lines of business. This specific new position is expected to support the needs for current and developing mobile/wireless brands at approximately 50% of time. In order to build and improve the business, we need someone who has both the patience to listen and the curiosity to ask meaningful questions. We need someone as passionate about communicating inspiring insights as they are about discovering them. And, we need someone who wants to be at the heart of delivering unbiased data and actionable insights to drive decisions. We need someone who is not afraid to roll up their sleeves and work across a wide variety of projects (e.g., advertising performance, brand tracking, positioning and messaging strategy, product and promotion development, segmentation, pricing, customer satisfaction). If this describes you, we encourage you to read on. Utilize sound methodologies and cost-effective solutions, including full internal implementation to drive the optimal solution and outcome. Must be comfortable with all phases of research including questionnaire design, tabulation, analysis, reporting and presentation Develop qualitative / quantitative solutions to best meet business objectives. Manage and coordinate multiple projects simultaneously with minimal supervision Assess the information needs of the organization and ensure that transferred knowledge is unbiased, integrated and synthesized to provide clear, actionable, and impactful insights and business recommendations Champion and socialize learning broadly with partners and throughout the organization to extend consumer understanding well beyond the insights function (e.g., marketing, product development, retailers, sales, customer service, retention, ad agencies, etc.) Skills, Experience and Requirements: Bachelor's degree in business, marketing or marketing research (MBA considered an advantage) A minimum of 5 years of experience in quantitative and/or qualitative marketing research (some supplier side research experience considered an advantage) Strong persuasion and influencing skills Experience with various data collection methods (qualitative and quantitative methods) Experience with cross-tabulation portals and/or analytical software (e.g., SPSS, SAS) required INSIGHTS TEAM CULTURE We earn autonomy to work on meaningful projects by building organizational wide trust and achieving executive alignment We are passionate about our work - we strive to create change what we believe in We are collaborative - we continually work to build bridges across the organization because we are all one team We trust and root for each other - we learn from each other and we win as a team We seek out the best of the best, and give them a remarkable opportunity and support to be part of the big changes ahead. We look forward to hearing from you. Compensation: $55,800.00/Yr. - $90,000.00/Yr. From versatile health perks to new career opportunities, this role provides all the benefits you need to be successful. Check them out on our careers website. Successful completion of a pre-employment screen, to include a drug test, criminal background check and Motor Vehicle Record.

Keywords: DISH Network Corporation, Denver , Consumer Insights Lead, Other , Englewood, Colorado

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