Purpose of Job We are currently seeking a Director Product Owner
– Credit Card Marketing Planning and Strategy for San Antonio Home
Office, Tampa Campus, Tampa Crosstown, Phoenix Campus, Colorado
Springs Campus, Chesapeake, Plano Legacy, or Remote Work Location
USAA is a family of companies that provides insurance, banking,
investments, retirement products and advice to more than 13 million
current and former members of the U.S. military and their families.
We have become known for our legendary commitment to our members,
and are consistently recognized for outstanding service, employee
wellness, and financial strength.
As part of the Retail Bank organization, the Credit Card
Experiences team manages a sizeable portfolio of credit cards and
manages our products, originations, servicing, and marketing. This
role will lead a team that will drive marketing strategies for Card
from consideration through acquisition, early tenure treatment,
existing customer treatments, and retention. The role will work
across the organization to deliver annual marketing plan, identify
key metrics and goals, define best-in-class and next generation
marketing strategies and capabilities, and execute campaigns and
tactics to transform member engagement with our products. From
building actionable goals and metrics, to defining best-in-class
marketing experiences, to delivering marketing campaigns and
strategies, the role will driving business results and delivers on
our intent – to be our members’ card of choice because we deliver
the best value and experience.
Leveraging prior experience, the leader will also be familiar
with how to identify and manage process risks to drive improvements
and oversight that ensures compliant delivery of our marketing. In
addition, the role will provide features and requirements to drive
investment in new marketing capabilities as a part of a multi-year
investment in offer and marketing capabilities.
Manages a team of individual contributors responsible for the
maintenance of existing products and/or the development and launch
of new products. Works collaboratively across Marketing, Finance,
Legal, Information Technology, Operations and the Distribution
Sales and Services groups to develop industry-leading products. Job
Requirements About USAA
USAA knows what it means to serve. We facilitate the financial
security of millions of U.S. military members and their families.
This singular mission requires a dedication to innovative thinking
at every level.
In each of the past five years, we've been a top-40 Fortune 100
Best Companies to Work For®, and we've ranked among Victory Media's
Top 10 Military Friendly® Employers 13 years straight. We embrace a
robust veteran workforce and encourage veterans and veteran
spouses to apply.
USAA Careers - Award Winning Workplace (17 seconds)
USAA Careers – World Class Benefits (31 seconds)
Communicates the product value proposition to Distribution
Ensures product team delivers sales support to all distribution
channels (e.g., .com, mobile, contact center) so that the product
is properly positioned to customers (sales tool and collateral
development, sales training, etc.).
Generates innovation and solutions for customer needs to ensure
a dynamic product development pipeline exists.
Develops and launches new product offerings as well as
auxiliary/enhanced features/services for existing products.
Analyzes and evaluates product performance metrics to form
recommendations regarding market opportunities and product
Leverages resources to gather data and member information to
support formulation of product strategy and acquire competitive
Bachelor's Degree in Business, Marketing, Supply Chain,
Statistics, or related discipline OR 4 additional years of related
experience beyond the minimum required may be substituted in lieu
of a degree.
8 or more years relevant industry experience in Actuary,
Underwriting, Marketing, or Operations or 4 or more years direct
product management experience.
3 or more years of direct team lead or management
Master’s Degree in Business, Finance, Marketing, Supply Chain,
Statistics, or related discipline.
8 years of Credit Card experience within a medium to large
regional or national financial institution
Thought leadership – understanding strategy/vision to execution
and delivering business value through credit card lifecycle.
Strong knowledge of laws and regulations (e.g. Reg Z, UDAAP) for
the payment card industry and solid understanding of credit card
financials including factors that impact results.
Experience developing and delivering an annual plan and
multi-year roadmaps for our marketing optimizing investments to
deliver engagement and ROI.
Familiar with partnering to ensure campaign reporting and
tracking prove the effectiveness of the strategies and investments
made in marketing.
Knowledge with Omni-Channel Sales execution through traditional
and emerging marketing channels such as 3rd Party Aggregators,
social, paid search, influencers and more.
Experience evaluating and shaping customer/member experience
Experienced ability to drive sales results and deliver through
direct and cross functional indirect reports.
The above description reflects the details considered necessary
to describe the principal functions of the job and should not be
construed as a detailed description of all the work requirements
that may be performed in the job.
At USAA our employees enjoy one of the best benefits package in
the business, including a flexible business casual or casual dress
environment, comprehensive medical, dental and vision plans, along
with wellness and wealth building programs. Additionally, our
career path planning and continuing education will assist you with
your professional goals.
Relocation assistance is available for this position.