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Technical Marketing Strategist

Company: Tack Mobile
Location: Denver
Posted on: June 26, 2022

Job Description:

Tack Mobile is a well regarded software agency in Denver focused on building complex mobile applications for our enterprise and IoT clients. We are in search of the right talent to take ownership of this role and improve our marketing strategy and execution.You will be a key part of shaping our marketing strategy. Our talented design team has built beautiful collateral and speculative work decks, and they will be active in supporting this role. We also are working to expand our blog and other content, and share the uniquely premium service level and technical competency that sets us apart with the "app shops" so common in our market.While we excel at project execution, we would like to improve our brand awareness and discoverability to the companies that can benefit most from our services. We offer a respectful and supportive team environment, flat organizational structure, and the latitude to implement your ideas.We have implemented a hybrid work model, part time in office and part time remote. Fully remote candidates will be considered but local is preferred.A rough breakdown of a given week may be:25% Market, industry, and targetresearch -(LinkedIn sales navigator, Semrush, etc.)25%Copywriting -and collateral development (blog posts, spec work decks, etc.)25%Analytics -and performance analysis of website, blog posts, and ad campaigns25% Miscellaneous: examples are managing ad campaigns, social media posting
Requirements:The right candidate for this role will enjoy the freedom to take initiative to develop, suggest, and execute marketing strategies while being supported by, and collaborating with, your new team. The following skills will be important in executing this role:

  • Good technical know-how and expertise. Youll fit in great if your family calls you when their computer breaks!
  • Experience withHubspot -and -Semrush -a big plus
  • Familiarity withGoogle Analyticsand -Google Ads
  • Familiarity with SEO concepts
  • Ability to write copy that is clear, SEO conscious, and with good attention to detail
  • Good writing skills in general: professional emails with correct grammar, etc.
  • Solid understanding of the differences between B2C andB2B -marketing (we are exclusively B2B)There will be a component of market research with this role as well, and sourcing the right contacts, industries, and companies and audience for our marketing efforts.
    Benefits:We offer comprehensive benefits. Uniquely, we allow you to choose your own health care plan that works for you and your situation, and reimburse you via a Qualified Small Employer Health Reimbursement Arrangement, or QSEHRA.
    • QSEHRA, STD, LTD, life insurance
    • Flexibile PTO
    • Hybrid, partly remote work environment
    • 401(k) with match after your first year
    • BYOD program. We provide reimbursement, you pick your own laptop
    • Charitable giving reimbursement
    • Opportunities for profit sharing

Keywords: Tack Mobile, Denver , Technical Marketing Strategist, IT / Software / Systems , Denver, Colorado

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