DenverRecruiter Since 2001
the smart solution for Denver jobs

Head of Brand Management

Company: NetApp
Location: Boulder
Posted on: June 20, 2019

Job Description:

Are you data-driven* We at NetApp believe in the transformative power of data to expand customer touchpoints, to foster greater innovation, and to optimize operations. We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice. We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.

We ve built a Data Fabric for a data-driven world to simplify and integrate data management across the resources that are best for the business. With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.

By building cloud infrastructures, customers get the scale and quality of service that modern applications require. Only NetApp can help organizations focus on the business at hand when they develop a zero-touch infrastructure that manages apps, data and services as one integrated resource supporting both public and private clouds.

Job Summary


The Head of Brand Management will work closely with cross functional leaders to develop and drive brand architecture, brand strategies, positioning/naming, and terminology programs. This person will shape and guide brand marketing efforts and identify new branding opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. You ll have a deep understanding of our customers and use those insights to inform our brand real-estate: company point of view, brand campaign and creative strategy, brand voice and identity, and naming architecture. This person develops marketing materials to establish product branding and implements product education, publication and other promotional activities to communicate product positioning to customers.

You are: Strategic. Creative. Analytical. An Influencer and Advocate. Dynamic. Data-driven. You are a strategic thinker at your core, and a fearless leader who can bring the best out of teams and business partners. You are someone who can engage with executives at a high level and at the same time coach your team in juggling multiple project streams while continually thinking about the details. You know how to push without being pushy and you thrive in complex environments. You can clearly envision a path to completion and manage to it while staying on target. You re the brand ambassador, the brand police, and the brand champion, working across multiple departments, orgs, and offices, keeping a finger on the pulse of the business, and ensuring brand consistency and continuity in how we market the business. And most of all, you enjoy working with talented and driven people in a fast-paced environment that will challenge you to reach the next level.

Job Requirements

* SKILLS/ABILITIES * Act as chief ambassador for the NetApp brand identity and architecture including all the key brand elements: voice & tone, visual & expression, messaging platform and naming

* Leverage and influence customer and market research to develop brand insights

* Design and drive research-based guidelines and naming architecture programs

* Assess the landscape and develop a deeper understanding of industry and business category


* Minimum of 8 years brand marketing experience with demonstrated track record of planning & executing creative marketing programs

* Be an impactful storyteller - comfortable in any arena evangelizing our brand mission

* Have a wealth of understanding of the trends shaping customer behavior

* Have the energy and capability to build enthusiasm and love of our Brand so employees want to ensure it is consistent and compelling

* Possess the ability to simplify research and strategic thinking

* Be comfortable giving creative feedback as well as interpreting insight from data

* Have a natural ability to apply creative thinking to business problems

* Proven to be capable of guiding and nurturing creative work that meets business briefs

* Have an attention to detail, very high-quality standards and principles when it comes to brand integrity and acting against insights

* Be a seasoned collaborator with the ability to operate cross functionally

* Excellent analytical, verbal and written communication/presentation skills, and a proven ability to work collaboratively across a number of internal and external teams

* High degree of comfort managing multiple projects


Typically requires a minimum of 8 years of related experience with a Bachelor s degree; or 6 years and a Master s degree; or a PhD with 3 years experience; or equivalent experience.

So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!

If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it s the right thing to do.

We work hard but also recognize the importance of work-life balance for our employees because what s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations. We provide comprehensive medical, dental, wellness and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.

Join us and see what empowerment can do.

Equal Opportunity Employer Minorities/Women/Vets/Disabled

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

Keywords: NetApp, Denver , Head of Brand Management, Executive , Boulder, Colorado

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Manager, Software Engineering
Description: Manager, Software Engineering br br Boulder, CO br br Our Engineering team is moving at lightning speed on the bleeding edge of technology. You'll be leading a team that is on the front lines (more...)
Company: Carbon Black
Location: Boulder
Posted on: 07/20/2019

RN Case Manager
Description: Welcome to Centura HealthWelcome to Centura Health the largest health ecosystem in Colorado and Kansas. Welcome to living your mission among thousands of people on fire to live theirs too. Welcome to (more...)
Company: Centura Health
Location: Lakewood
Posted on: 07/20/2019

Social Media Manager Summer Internship
Description: Brand Communication
Location: Littleton
Posted on: 07/20/2019

Commercial Relationship Manager IV
Description: Req ID: 51153 Areas of Interest: Commercial Banking Commercial Banking, Business Banking BOK Financial BOKF , Headquartered in Tulsa, Oklahoma, BOK Financial Corporation NASDAQ: BOKF is a top 25 U.S.-based (more...)
Company: BOK Financial
Location: Arvada
Posted on: 07/20/2019

Manager, Enterprise Support - AWS Denver, CO
Description: Amazon has built a reputation for excellence with recent examples of beingnamed 1 in customer service, 1 most trusted, and 2 mostinnovative. Amazon Web Services AWS is carrying on that tradition (more...)
Company: Amazon Corporate LLC
Location: Denver
Posted on: 07/20/2019

Facilities Project Manager
Description: Job Description:This is a Project Management position, reporting to the Antarctic Support Contract ASC Facilities Projects and Construction Manager. The Project Manager will be executing various projects (more...)
Company: Leidos
Location: Denver
Posted on: 07/20/2019

Project Manager
Description: J. A. Watts, Inc. is a leading professional services and general contracting firm providing project management, programming, and construction for public and private clients since 1999. Known for our unmistakable (more...)
Company: J A Watts Inc
Location: Denver
Posted on: 07/20/2019

RN Manager of Emergency Services
Description: Description SHIFT: No Weekends br br SCHEDULE: Full-time br br RN Manager of Emergency ServicesNorth Suburban Medical Center br For many years, North Suburban has served the north metro Denver (more...)
Company: North Suburban Medical Center
Location: Denver
Posted on: 07/20/2019

Dairy/Frozen Manager
Description: Overview Job Summary The Dairy/Frozen Manager is responsible for the successful operation and profitability of the dairy/frozen department as well as training, directing and monitoring all department (more...)
Company: Natural Grocers
Location: Arvada
Posted on: 07/20/2019

Senior Sales Manager
Description: Senior Sales Manager br If you are a Senior Sales Manager with experience, please read on br br br What You Will Be Doing br Our Sales and Marketing team is seeking a Senior Sales Manager for (more...)
Company: CyberCoders
Location: Denver
Posted on: 07/20/2019

Log In or Create An Account

Get the latest Colorado jobs by following @recnetCO on Twitter!

Denver RSS job feeds