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Director of Education

Company: Charlotte's Web
Location: Boulder
Posted on: June 13, 2019

Job Description:

Job DetailsJob Location Boulder - Boulder, CODescription About Charlotte's Web---:

Charlotte's Web--- products are made from our world-renowned hemp genetics grown 100% in the USA. Founded by the Stanley Brothers of Colorado, Charlotte's Web--- leads the industry in quality, safety, consistency and social responsibility to improve thousands of lives daily through the use of Charlotte's Web---. At Charlotte's Web---, we are driven by principles that extend far beyond the bottom line. It is our goal to provide products of the highest possible quality, while contributing to the sustainability of the communities we have the privilege of serving.

Position Summary:

The Director of Education will be responsible for leading education development for multiple channels with the goal to inspire audiences and foster sales growth. This innovative, outgoing, charismatic professional will work closely with Sales and Marketing to research, develop, and implement a comprehensive educational strategy centered around whole plant hemp-based products. Our most ideal candidate is someone who has a passion for education across numerous retail channels, with knowledge of the natural products industry and health practitioner channels specifically.

Essential Duties/Responsibilities:



  • Acquire a strong familiarity with the company's products, mission and values in order to communicate them to customers

  • Develop and create effective curriculum and training materials: protocols, courses, webinars, training manuals, customer collateral and other formats as needed.

  • Serve as lead teacher and presenter at events related to brand awareness, trade shows, corporate, national and key account training, sales broker meetings, national sales meetings, and farm tours.




    • Partner with company's content creators to review marketing, blog, SM posts and other materials.

    • Deliver webinars for multiple channels including retail, employees, and health practitioner consumers.

    • Deliver brand and product presentations to audiences of all sizes.

    • Evaluate the need for new education and training programs within and without the company

    • Research industry related topics and trends for content use; be informed of market conditions, product innovations, and competitors' products.

    • Provide educational support, monitor and mentor Product Information Specialists

    • Identify training needs by working directly with outside and inside sales representatives.

    • Conduct "train the trainer" courses; assist in recruitment of potential job candidates

    • Establish and manage a Scientific Advisory Board; develop and curate a clinical research library specific to cannabis in order to support clinical engagement

    • Answer technical questions for health practitioner customers and prospects, as requested by sales team.

    • Engage in PR actives including print, radio, etc.

    • Collaborate with R&D and marketing to create educational strategies, training tools, and info sheets for all new products

    • Work closely with legal counsel to assure regulatory compliance of all educational and marketing materials

    • Other duties typically associated with this role

    • As the company continues to grow and evolve the position is subject to modification.



      Qualifications Knowledge, Skills & Abilities:



      • Ability to maintain a positive, professional attitude

      • Demonstrated excellent oral and written communications skills with ability to interact effectively with all levels of internal teams and external partners

      • High level of organization skills and the ability to manage multiple projects at once, strong attention to detail

      • Excellent computer skills including Google Suite (mail and calendars) and Microsoft Office products, particularly PowerPoint, Word, and Excel

      • Strong analytical abilities and problem solving skills

      • Ability to work independently with minimal supervision

      • Knowledge of DSHEA requirements and regulations, experience in CGMP environments a plus

        Required Education and Experience:



        • 6-8 years directly related experience, including experience in delivering adult education

        • 3-5 years management or team leadership role

        • Degree in an Education or Health related field, Masters or Doctoral preferred

          Working Environment:



          • Fast-paced work environment which requires flexibility

          • Daily interaction with various departments via written, verbal and electronic communications

          • Ability to work some evenings, a few weekends, and travel up to 30% of the time as needed

            Benefits: We offer best-in-class benefits, including:



            • Company-Paid Medical, Dental, and Vision

            • 3 Weeks of Paid Vacation Your First Year

            • 401K Match with Automatic Vesting

            • Up to 9 Weeks Paid Parental Leave

            • Self-Tailored Wellness Program

            • Generous Employee Discount

              Charlotte's Web--- provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

              This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Charlotte's Web--- is an at-will employer.

Keywords: Charlotte's Web, Denver , Director of Education, Executive , Boulder, Colorado

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