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Account Based Marketing Manager, NetApp Cloud Data Services

Company: NetApp
Location: Boulder
Posted on: June 13, 2019

Job Description:

Are you data-driven* We at NetApp believe in the transformative power of data to expand customer touchpoints, to foster greater innovation, and to optimize operations. We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice. We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.



We ve built a Data Fabric for a data-driven world to simplify and integrate data management across the resources that are best for the business. With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.



By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

ACCOUNT BASED MARKETING MANAGER, NETAPP CLOUD DATA SERVICES

This role will be responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, target and strategic accounts. They will act as a liaison between Marketing, Business, and Sales teams to develop tactics designed to penetrate target and strategic accounts.

The ABM manager will lead and build marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to support growth in both our strategic and target accounts. They will partner closely with internal stakeholders to report key findings to marketing and sales team, and to the CDS leadership team.

RESPONSIBILITIES

* Develop and execute CDS s account-based marketing strategy, working closely with the Business accounts team, sales and marketing functions to implement account-based marketing tactics into account level plans

* Take a data-driven approach to customizing marketing assets and developing initiatives and tactics that align with the customer journey and sales buying stages.

* Deploy marketing initiatives using various mediums including digital, content, events, and social media

* Collaborate with the Product Marketing teams to create to align and integrate the ABM planning with product launches, new features and sales directives.

* Operationalize ABM planning: tracking, metrics such as: Account Coverage, Engagement, Reach (touches), Influence; Share of Voice

* Analyze performance and report against key metrics

* Manage dedicated account- based marketing budget

Job Requirements

* Proven experience in growth or acquisition marketing, with a track record of planning and executing customer acquisition strategies across the entire marketing mix of owned, earned, and paid channels

* Well-versed in all digital marketing tactics, including SEO, SEM, social media advertising, email marketing, content marketing, online display media, etc.

* Experience acquiring consumers in highly targeted segments and specialized industry verticals

* Experience designing and executing on A/B and multivariate user tests

* You genuinely enjoy a dynamic and fast-paced startup environment where every day presents a new challenge

* You are a quick learner with an action-oriented attitude

* You are self-driven, and are extremely accountable to your commitments

* You are resourceful, flexible, and have excellent follow-through

Education

Typically requires a minimum of 5 years of related experience with a Bachelor s degree; or 3 years and a Master s degree; or a PhD without experience; or equivalent work experience.



So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!



If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it s the right thing to do.



We work hard but also recognize the importance of work-life balance for our employees because what s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations. We provide comprehensive medical, dental, wellness and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.



Join us and see what empowerment can do.





Equal Opportunity Employer Minorities/Women/Vets/Disabled

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

Keywords: NetApp, Denver , Account Based Marketing Manager, NetApp Cloud Data Services, Executive , Boulder, Colorado

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