Account Based Marketing Manager, NetApp Cloud Data Services
Posted on: June 13, 2019
Are you data-driven* We at NetApp believe in the transformative
power of data to expand customer touchpoints, to foster greater
innovation, and to optimize operations. We are designed for
simplicity, optimized to protect, created to embrace future
opportunity, and open to enrich choice. We are the data authority
for hybrid cloud, and we are helping our customers realize the full
potential of their data.
We ve built a Data Fabric for a data-driven world to simplify and
integrate data management across the resources that are best for
the business. With the Data Fabric, our customers can harness the
power of cloud data services, build cloud infrastructures, and
modernize storage through data management.
By harnessing the power of hybrid cloud data services, customers
gain the freedom of choice to securely manage and move data
anywhere, on any cloud. Only NetApp can help organizations deliver
data-rich customer experiences when they rapidly test and deploy
new applications that easily use data and services regardless of
where they reside or in what form.
ACCOUNT BASED MARKETING MANAGER, NETAPP CLOUD DATA SERVICES
This role will be responsible for planning, organizing and
executing programs that generate new prospects and advance existing
opportunities for the sales team within specific, target and
strategic accounts. They will act as a liaison between Marketing,
Business, and Sales teams to develop tactics designed to penetrate
target and strategic accounts.
The ABM manager will lead and build marketing plans consisting of
multi-touch, multi-dimensional programs including both inbound and
outbound tactics as well as managing 3rd party vendors to support
growth in both our strategic and target accounts. They will partner
closely with internal stakeholders to report key findings to
marketing and sales team, and to the CDS leadership team.
* Develop and execute CDS s account-based marketing strategy,
working closely with the Business accounts team, sales and
marketing functions to implement account-based marketing tactics
into account level plans
* Take a data-driven approach to customizing marketing assets and
developing initiatives and tactics that align with the customer
journey and sales buying stages.
* Deploy marketing initiatives using various mediums including
digital, content, events, and social media
* Collaborate with the Product Marketing teams to create to align
and integrate the ABM planning with product launches, new features
and sales directives.
* Operationalize ABM planning: tracking, metrics such as: Account
Coverage, Engagement, Reach (touches), Influence; Share of
* Analyze performance and report against key metrics
* Manage dedicated account- based marketing budget
* Proven experience in growth or acquisition marketing, with a
track record of planning and executing customer acquisition
strategies across the entire marketing mix of owned, earned, and
* Well-versed in all digital marketing tactics, including SEO, SEM,
social media advertising, email marketing, content marketing,
online display media, etc.
* Experience acquiring consumers in highly targeted segments and
specialized industry verticals
* Experience designing and executing on A/B and multivariate user
* You genuinely enjoy a dynamic and fast-paced startup environment
where every day presents a new challenge
* You are a quick learner with an action-oriented attitude
* You are self-driven, and are extremely accountable to your
* You are resourceful, flexible, and have excellent
Typically requires a minimum of 5 years of related experience with
a Bachelor s degree; or 3 years and a Master s degree; or a PhD
without experience; or equivalent work experience.
So get ready to tap into the data visionary within, and join us as
we accelerate digital transformation and empower our customers to
change the world with data!
If you ask a NetApp employee why they work here, the answer is
inevitably the same: the people. At NetApp, our culture is at the
heart of what we do. We place importance in trust, integrity,
teamwork, and caring above all else. NetApp is a place where people
are empowered to make a difference. Empowered to innovate.
Empowered to collaborate. Empowered to help ourselves and others be
data-driven and change the world. We take care of each other, our
customers, our partners, and our communities simply because it s
the right thing to do.
We work hard but also recognize the importance of work-life balance
for our employees because what s important to them is important to
us! Recently we implemented Family First, which encourages
employees to take paid time off to bond with a new child (through
birth or adoption) or to care for a family member with a serious
health condition. Our volunteer time off program is best in class,
offering employees 40 hours of paid time off per year to donate
their time with their favorite organizations. We provide
comprehensive medical, dental, wellness and vision plans for you
and your family. We offer educational assistance, legal services,
and access to discounts and fitness centers. We also offer
financial savings programs to help you plan for your future.
Join us and see what empowerment can do.
Equal Opportunity Employer Minorities/Women/Vets/Disabled
Equal Opportunity Employer Minorities/Women/Vets/Disabled.
Keywords: NetApp, Denver , Account Based Marketing Manager, NetApp Cloud Data Services, Executive , Boulder, Colorado
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