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Market Intelligence And Strategy Manager

Company: HPINC
Location: Fort Collins
Posted on: June 13, 2019

Job Description:

Objective:Develop and deliver business analytics, market assessment, and customerknowledge and insights that drives strategic planning, operationalprocesses, marketing goals, business metrics, and analytical models thathelp maximize the return on business and marketing investments.Description:Responsible for providing business analytics and market/customer researchand developing intelligence and insights for new market opportunities, aswell as existing markets served. Activities include market research, marketanalysis, syndicated research analysis, business analysis and customerinsight generation. Drive the development of key insights from factorsincluding syndicated research, market size and growth, evolving customerneeds and changes in technology through primary and secondary research. Thisposition is accountable for providing timely, high-quality strategiccustomer and market intelligence to support decision making and strategicplanning.Responsibilities:Provide innovative market research strategy, process leadership, analyticsand customer insights.Identifies research, tools, and analyses required to achieve objectivesfor large and complex business strategy projectsProvide market and customer research and develop intelligence for existingmarkets served and new market opportunitiesLead highly complex, time-sensitive market research projects and identifiescompelling trends and opportunities for business leadersLead out on working with the MAP team on market size alignment, analysis andbusiness insightsConsults with business executives on a wide range of issues related to thestrategy formulation process, including risk management and new growthopportunitiesProvides thought leadership and contributes to expanding the knowledge basewithin area of expertise which includes developing new methods, techniquesand criteria for developing strategy analysis and recommendations.Provide market insights, intelligence and recommendations to influencego-to-market planning and strategic marketing plan development and decisions.Perform final contract negotiations with research vendors.Based on market research information create and review research plans andapproaches (syndicated and primary) with each business unit.Develop effective intelligence and customer insight strategy based on analysisand assessment of customers, market data, competitors, market share andcustomer satisfaction scores.Develop actionable marketing recommendations and insights to support strategicplanning.Provide senior leaders/owners actionable recommendations and strategic planbased on analytical researchSpecific Accountability for:Successfully deliver the FY19 Personal Systems Services market intelligencePlan of Record.Define and Ensure Delivery of Research Plan of Record:Work with PS Services business unit leaders to reach a consensus on marketintelligence priorities from across 8 teams (GBU, Regional Category)aligned to $1.2M budget. Project topics span market, channel,customer, competitive and pricing.Modify research plan over the course of the year as needed to accommodaterevised prioritiesWork with external research agencies and HP's CMI team to structure,manage and deliver in-field research projectsAlign Personal Systems Services research Plan of Record to budget and ongoingbudget management. Success metric: Deliver PoR within $1.2M budget +/- 10%.Manage the purchase, invoice and accrual processesTie to budget each quarterRefine and maintain research dashboard to show actual versus plannedprojects, budget spend and change factorsDevelop future PS Services Total Addressable Market (TAM) Sizing.Lead market research and associated internal process includingcustomer/product segmentation in cooperation with PS Services Categoryleads, and segment size by Region, Subregion, customer segment,product segment and engagement model (transactional/contractual).Collaborate with HP's MAP team on defining TAM sizing framework and externalagencies to engageSocialize TAM sizing acro

Keywords: HPINC, Denver , Market Intelligence And Strategy Manager, Executive , Fort Collins, Colorado

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