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VP of Programming

Company: Health Care / Hospitals / Clinics, Managed Care, D
Location: Denver
Posted on: April 13, 2018

Job Description:

The Vice President of CafeWell Programming will be responsible for the advancement of CafeWell platform programming, partnerships and content. 'Wellcards ' are the platform metaphor for engaging with CafeWell users. Wellcards represent an activity or set of activities a CafeWell user might engage in and describe what the activity is, why it is beneficial, and how the user might be rewarded for completing it.

Wellcard content is generally curated through third-party sources for text, images and videos from leading health and wellness content providers. Wellcards also provide a link to the third-party web and mobile apps that help users address specific topics like pregnancy management, smoking cessation and diabetes management.

Wellcards are paired to CafeWell users based upon Company 's advanced analytic capabilities which help to identify users who are receptive to and likely to engage in and be impacted by health and wellness programs. Personalization analytics then determine the best way to reach individuals, including web, mobile, text, email, coaching, as well as live and recorded voice outreach.

Responsibilities Advancing Company 's CafWell 'wellcard library ' which represents the universe of curated third-party content and applications available through the CafeWell platform. Specifically, he or she will determine the priority of topics that will be available in the library as well as the best method (build, buy, partner) for the curation of required content. Work cross functionally with Company 's Analytics and Engagement Services resources to package 'end to end ' programs that effectively target, deliver, engage activate and reward platform users. Success will be measured by programming-related revenue and the continuous improvement of adoption and engagement of CafeWell programs by users over time. Required Knowledge & Skills Bachelor 's degree in related field from a four-year college or University Advanced degree preferred 10+ years of experience in healthcare delivery, healthcare insurance, or employee health management, preferably related to the management of health and wellness, chronic and episodic care in with demonstrated results in improving both the cost and quality of care in defined populations of patients/consumers/employees. Demonstrated ability to work in a networked/matrixed organization to build consensus and deliver results. Preferred Knowledge & Skills Advanced degree in nursing, healthcare financial management or health policy Experience in quality management, case, utilization and disease management or employee health management in leading organizations. Proven presentation skills directed to peers and executives Understanding of service offers, products, and vision

Keywords: Health Care / Hospitals / Clinics, Managed Care, D, Denver, VP of Programming, Executive, Denver, Colorado

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