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Content Marketing Manager

Company: Swisslog
Location: Denver
Posted on: March 13, 2018

Job Description:

Content Marketing Manager - Swisslog designs, develops and delivers best-in-class automation solutions for forward-thinking hospitals, warehouses and distribution centers. We offer integrated systems and services from a single source - from consulting to design, implementation and lifetime customer service. Behind the company's success are 2 300 employees worldwide, supporting customers in more than 50 countries. The Healthcare Solutions portfolio comprises automated material handling and drug management systems for hospital facilities that increase efficiency and enhance the patient experience in forward-thinking hospitals. Swisslog automated material handling solutions provide quick, flexible and safe transportation of medications, specimens and basic supplies throughout hospitals and across medical center campuses, while its medication management solutions address packaging, labeling, storage and dispensing for inpatient and outpatient pharmacies.Content Marketing ManagerLocation: Denver (Moving to Broomfield in 2018) The Content Marketing Manager is accountable for developing clear and concise marketing and sales support content, in collaboration with Solutions Management and the Marketing Managers, according to marketing plans. S/he communicates the voice of the customer and the voice of Solutions Management in developing positioning and messaging for solutions and services and provides copy and content that achieves marketing goals and objectives.
Your Responsibilities
Collaborates on North America marketing strategy and marketing activities for Swisslog Healthcare portfolio; including, but not limited to, brand voice and compliance, social media, events, advertising, public relations, integrated campaigns, collateral, email marketing
Works with Solutions Management and Marketing team members to design content marketing strategies and set short-term goals
Executes content marketing initiatives against Marketing plan to achieve business targets
Works with design team to produce high-quality deliverables according to plan
Contributes to the global marketing strategies through monthly conference calls and training with the regional Marketing Managers
Develops and executes social media editorial calendar, ensuring deadlines are met
Delivers engaging web content optimized for SEO and Google Analytics
Directs internal and external resources in the development of marketing deliverables
Develops partnerships with industry associations, media, and key opinion leaders to create awareness and credibility for the Swisslog brand
Edits, proofreads and improves content to meet Marketing goals and objectives
Receives internal and external customer feedback and generates ideas to increase customer engagement
Supports sales enablement, assisting the Sales and Marketing teams in the communication of services and solutions
Ensures the Healthcare services and solutions are understood by Swisslog employees and management; educates them on the market and our efforts/success in penetrating the market
Acts as a mentor to other Marketing Managers (principally in North America), providing support for content development and review and collaborating on planned programs and projectsYour Profile
3+ years of experience in integrated marketing communications, preferably in healthcare
Bachelor's Degree in marketing, journalism or relevant field
Proven success in developing content for a well-educated, solutions-oriented audience
High-energy, self-starting individual who will thrive in a team environment
Excellent oral and written communication skills in English
Demonstrated understanding of healthcare market and hospital operations
Project management skills and attention to detail
Strong customer focus and ability to be an influencer, both internally and externally
Hands-on experience in social media platforms
Proficiency in MS Office Suite applications and Content Management Software
Ability to work and collaborate in a dynamic environment with multiple projects under tight deadlines simultaneously

Desirable but not Essential:
Work experience as a clinician or allied health professional in a hospital settingWe Offer Swisslog offers challenging work in a globally networked environment as well as competitive base salary, comprehensive benefits including health/dental and above-market 401K!

Swisslog is an EEO Employer, Females/Minority/Veterans/Disabled/Sexual Orientation/Gender Identity

Swisslog's FMLA policy can be found at:

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require reasonable accommodation to complete the application or to perform your job, please contact Human Resources at *******************************.
Andy Levine
Talent Acquisition Manager

Keywords: Swisslog, Denver, Content Marketing Manager, Executive, Denver, Colorado

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