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Director Channel Marketing, Advice Center

Company: Transamerica
Location: Denver
Posted on: March 12, 2018

Job Description:

Job Description Summary

Collaborate with business line leaders to define and manage marketing strategies to ensure the organization executes and succeeds in its growth plans.

Job DescriptionResponsibilities

  • Provide defined channel with a clear point of liaison into Marketing.
  • Implement a single, coherent, multi-channel, marketing communications plan.
  • Work with the leadership in designated sales channels to develop channel specific plans within the context of the marketing communications plan (MCP) that produce coordinated, efficient and effective campaigns.
  • Manage, monitor and measure the effectiveness of campaigns to defined KPIs and provide executive summary recommendations on next-step areas of refinement and improvement.
  • Contribute to the achievement of targets for the acquisition, consolidation and retention of customer lifetime value.
  • Develop channel and relationship marketing strategies, integrating brand promise in designated sales channels.
  • Recruit, train, retain, and inspire top talent that knows and understands the business.
  • Oversee allocated budgets.


    • Bachelors degree in marketing or related field.
    • Five years of channel/field marketing experience.
    • Seven years of experience managing, developing and motivating staff towards a marketing-centric culture.
    • Experience developing, executing and measuring strategic marketing plans and demand generation activities.
    • Strong understanding of P&L and financial analysis.

      Preferred Qualifications

      • Two years of practical outside or channel sales experience.

        Behavioral & Leadership Competencies

        • Communication, relationship-building, negotiation and presentation skills to influence and persuade others towards an idea or goal.
        • Strategic and creative thinker to develop concepts that deliver results.
        • Organizational skills and attention to detail to fully execute plans.
        • Record of delivering results with limited resources; willingness to do what it takes to get the job done.

          Our Culture

          At Transamerica we promote a Future Fit mindset. What is a Future Fit mindset?

          • Acting as One fosters an environment of positive collaboration
          • Accountability allows us to own the problem as well as the solution
          • Agility inspires new ideas, innovation and challenges the status quo
          • Customer Centricity encourages an above average and beyond approach to our customers

            Working Conditions

            • Office environment
            • Moderate travel (20 - 25%)

              *This position is eligible for a $500 employee referral bonus.*

              Keywords: Transamerica, Denver, Director Channel Marketing, Advice Center, Executive, Denver, Colorado

              Click here to apply!

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