Director, Marketing Operations

Company: Socotra, Inc.
Location: Denver
Posted on: February 1, 2025

Job Description:

About usAt Udemy, we're on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we've helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.About youYou are a strategic thinker and a hands-on executor with a passion for driving operational excellence. You thrive in data-driven environments and have a track record of building scalable processes that fuel revenue growth. You're detail-oriented, proactive, and possess a deep understanding of marketing technologies, workflows, and analytics. You take ownership, inspire collaboration, and are excited about making a measurable impact in a high-growth organization.About this roleWe are seeking a Director of Marketing Operations to strategize, architect and manage the infrastructure that powers our marketing efforts. In collaboration with the Chief Marketing Officer and other business leaders, the Director of Marketing Operations will drive business growth through business analytics, streamline operational efficiency, and implement industry leading marketing technology solutions that will bolster the global marketing team's efficacy and ensure the integration of technology stack across different regions, functions, and tools.You will ensure that no lead is left behind and that every buyer and customer interaction is tracked and optimized. As a strategic partner to marketing, sales, and Go to Market Strategy and Operations (GTMSO), you will shape how we scale our processes and technologies to support our growth trajectory.What you'll be doing

• Lead inbound pipeline generation strategy for Udemy Business to drive demand and growth.
• Own and maintain the marketing database, ensuring data quality, proper processes for import, hygiene, segmentation, and utilization.
• Identify inefficiencies in workflows, implementing streamlined solutions to enhance operational effectiveness and data integrity.
• Configure, integrate, and optimize the marketing tech stack, focusing on Marketo, Salesforce, and related technologies.
• Ensure the marketing automation infrastructure supports effective data collection, tracking, and usage across campaigns and lead management systems.
• Develop and manage the marketing forecast model, providing accurate projections for lead generation, pipeline contributions, and revenue impact while aligning with company goals.
• Drive closed-loop reporting from lead to revenue, offering actionable insights on campaign ROI, attribution, and channel performance.
• Build and refine dashboards and analytics frameworks to support demand generation and data-driven marketing strategies.
• Partner with cross-functional teams, including Sales, Finance, Product, IT, and Revenue Operations, to align workflows and ensure seamless integration.
• Manage a global team and collaborate across marketing, sales, product, and GTMSO to achieve shared business objectives.What you'll have
  • 8+ years in marketing operations, with demonstrated success in building and managing lead/contact lifecycle models, data integrity initiatives, and technology integrations.
  • 5+ years of experience with Marketo (or similar marketing automation platforms) and Salesforce CRM.
  • Strong knowledge of GDPR, CAN-SPAM, and other email privacy laws as they relate to B2B email promotions.
  • Fluent in demand generation, funnel metrics, and marketing performance optimization.
  • Deep understanding of database structure, data hygiene practices, and analytics.
  • Proven ability to design and implement scalable processes, tools, and reporting frameworks.
  • Independent, motivated, and excited to roll up your sleeves and tackle challenges head-on.
  • Excellent communication skills, with the ability to translate complex technical concepts into actionable insightAbout your skills
    • Marketing Technology Expertise: Proficiency in configuring, integrating, and optimizing tools like Marketo, Salesforce, and related marketing technologies to enhance operational efficiency and support data-driven campaigns.
    • Data Analysis and Insights: Expertise in designing dashboards, tracking performance metrics, and delivering actionable insights on ROI and channel performance, backed by a deep understanding of database structures and data hygiene.
    • Operational Process Optimization: Skill in identifying workflow inefficiencies and implementing scalable, automated processes while creating forecasting models that align marketing operations with broader company objectives.
    • Leadership and Collaboration:Proven ability to lead global teams, collaborate across departments, and communicate complex concepts clearly to align strategies and achieve shared goals.We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
      • We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.
      • Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
      • Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
      • We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With UOur benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
        • Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
        • HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
        • Transgender Benefits: Expanded medical coverage for gender-affirming care
        • Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full pay
        • Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support
        • Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
        • Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
        • Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
        • Holidays: Twelve paid holidays throughout the yearInformation regarding data privacy is available within the.At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits, equity and a bonus.Hiring Compensation Range$175,000-$215,000 USD
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Keywords: Socotra, Inc., Denver , Director, Marketing Operations, Executive , Denver, Colorado