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Marketing Manager

Company: Asset Living
Location: Denver
Posted on: September 17, 2023

Job Description:

Company Overview

Founded in 1986, Asset Living is a true third-party property management firm with decades of experience delivering exceptional value to partners across the nation. As a leader in third-party property management, Asset Living is the third largest in the country (National Multifamily Housing Council's Top 50) and remains the No. 1 third-party student housing property manager in the U.S. for 11 years in a row (Student Housing Business). With over 36 years of experience, Asset Living's growing portfolio includes a multitude of properties across the country that span the multi-family, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living presently manages a portfolio consisting of approximately 175,000+ units and 125,000+ beds. Asset Living is a family made up of diverse backgrounds, unique ideas, and distinct personalities. Recognized as one of the nation's Best and Brightest Places to Work, professionals join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).

Marketing Manager

As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.

Essential Duties & Responsibilities

  • Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio
  • Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio
  • Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients
  • Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations
  • Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities
  • Provides leasing and marketing training and best practices to onsite teams
  • Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities
  • Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals
  • Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward
    Required Qualifications
    • Bachelor's degree in marketing, communications, or a related field
    • Proven experience in marketing support or a similar role
    • Strong written and verbal communication skills
    • Knowledge of consumer/user digital experience
    • Familiarity with online digital marketing platforms
    • Excellent organizational skills with the ability to multitask and prioritize effectively
    • Creative mindset with a keen eye for detail
    • Strong analytical and problem-solving abilities
    • Ability to work independently as well as collaboratively in a team environment
      Preferred Qualifications
      • 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making
      • Experience in Real Estate Property Management
      • Experience with Property Management Software - Yardi, Onesite, Entrata
      • Experience with industry-related CRMs - Rent Dynamics, Knock
        If you are passionate about marketing, possess excellent organizational skills, and thrive in a dynamic and fast-paced environment, we would love to hear from you. Join our team as a Marketing Manager and contribute to the success of our portfolio of communities' overall marketing efforts. Apply now and help us create an exceptional experience for our onsite teams' residents and prospects.

        For individuals hired to work in Colorado, Asset Living is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to the State of Colorado and includes the range of factors considered in making compensation decisions including but not limited to skill sets; experience and training; certifications; etc. We would not anticipate that the individual hired into this role would be near the top end of the compensation range, but that decision will be dependent on the facts associated with each specific individual's relevant experience for the role. A reasonable estimate of the range is $65,000 - $100,000.

        This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.

Keywords: Asset Living, Denver , Marketing Manager, Executive , Denver, Colorado

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