Regional Director, Retail Marketing - Colorado
Company: Bluegreen Vacations
Location: Denver
Posted on: May 28, 2023
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Job Description:
Location: Location: Regional Director, Retail Marketing -
Colorado in Denver, CO by Bluegreen Vacations **Location:**
**Experience:**Not Specified **Job Description**Its not only in our
65+ resorts across the U.S. and Caribbean, or even our 210,000+
owners and their guests. It is our associates- the people who work
here and create remarkable vacation experiences for our owners and
guests- who we value the most. Its why we do everything we can to
support their success and growth. Bluegreen Vacations is one of the
nation's leading vacation and leisure companies. We are the
official Vacation Ownership provider for Bass Pro Shops, Cabelas,
Simon Malls, Choice Hotels and Nascar. We are looking for an
experienced, enthusiastic, results driven Regional Director of
Retail Marketing that will lead our Colorado markets. Strong
understanding of the Timeshare/Vacation Ownership Industry matched
with strategic thinking and strong team building are essential.
This role will report to the VP of Retail Marketing and will lead,
develop, and inspire a team of usually 2-6 Area Directors and 20-50
indirect reports in all facets of running a profitable business
across multiple market areas. The Regional Director will drive
alignment with the strategic goals that are set for the region
throughout multiple market areas they oversee. They are the conduit
between the field and corporate, collaborating across departments
and business units, to provide optimal experiences for internal and
external customers. Regional Directors must create a culture of
high performance and high engagement while identifying and
developing the next generation of leaders. A key responsibility
will be to build and retain a strong leadership team. The ability
for this leader to recruit, train, and retain top talent is a must
in addition to consistently motivating their team. **This job will
be based in Denver, CO.****Specific Duties, Activities and
Responsibilities** * Provide remarkable and memorable customer care
when interacting with customers; role model ideal behaviors to
ensure Area Directors and indirect reports maintain the same
standard. * Establish and foster positive working relationships
with the retail partner management teams in the region. * Develop
and execute a plan to achieve and exceed short and long-term
business and financial objectives across assigned market areas. *
Responsible for operational execution including the work,
performance, and behavior of Area Directors. * Drive profitability
of stores by leading through and equipping Area Directors with the
tools they need to meet or exceed budgetary responsibilities as it
relates to the generation of leads and selling vacation packages. *
Review and analyze weekly production reports to identify trends,
strengths and opportunities; draw conclusions based on the data,
formulate, and implement action plans. * Audit and uphold brand
standards and dress and appearance guidelines in all assigned
stores. * Build a high performing team and bench of talent to
achieve, exceed, and sustain business results. * Proactively
partner with Talent Acquisition to understand the talent health of
assigned stores by monitoring staffing levels and reviewing
staffing data; identify trends and patterns that impact turnover
and retention and develop plans to address areas of opportunity. *
Understand and address specific team competency issues and recruit
candidates to fill those skill gaps. * Recruit Area Directors to
maintain a fully staffed team based on approved headcount. *
Accountable for the work, performance, and behavior of Area
Director; deliver weekly one-on-one feedback conversations to
provide coaching and meaningful feedback to build capabilities. *
Identify development opportunities for direct reports so they can
maximize success in their current role and be positioned for future
career growth opportunities; collaborate with VP and execute the
plan they develop for the associate. * Provide guidance to Area
Directors on how to optimize the execution of onboarding, training,
coaching, development, and succession planning for their teams to
maximize success. * Create a fun atmosphere that motivates and
inspires the team to reach their potential and exceed expectations;
recognize individuals and the team for milestones and goals
achieved. * Follow and uphold company policies and procedures with
all associates in assigned market areas. * Seek common ground and
sources of agreement with diverse multiple stakeholders, in order
to influence more broadly. * Partner with VP and/or Human Resources
on escalated coaching, counseling, performance management, and
associate relations matters. * Ensure payroll is accurately tracked
and processed on time. * Submit compensation related changes prior
to deadlines; hold Area Directors accountable to do the same. *
Schedule, attend, and actively participate in team meetings,
required trainings, and/or workshops. * Oversee adherence to all
Bluegreen, State and Federal hiring and employment regulations. *
Assume Area Director responsibilities as needed. * Complete special
projects as assigned. * Travel over 50% **Requirements*** Bachelors
Degree or Equivalent experience required. * 4 years marketing
management experience and 2 years sales experience required. *
Knowledge and understanding of the timeshare industry, OPC
marketing or telemarketing sales is a plus. * Adept at using
technology; working knowledge of MS Office Suite. * Exceptional
presentation and interpersonal skills to work effectively with all
levels of the organization. * Willingness to always represent the
brand with integrity. * Adaptable and flexible to a fast-paced and
dynamic environment. * Possess a dynamic personal presence with a
strong ability to persuade, communicate and train associates across
multiple market areas. * Lead by example on the floor selling with
the managers and reps when visiting assigned stores. * Detailed
oriented with strong analytical and problem-solving skills, strong
ability to think strategically and analyze information timely and
accurately. * Proven ability to motivate and hold accountable a
large team with specific sales goals. Qualified candidates should
possess a dynamic personal presence with a strong ability to
persuade, communicate and train employees within their region.
Bluegreen Vacations offers a range of health and wellness benefits
to associates who work 30 or more hours per week to support you
throughout your career with us. Our benefits include: * Medical *
Dental * Vision * HSA, FSA * Life and accident coverage *
Disability * Wellness program * Employee Assistance Program * Paid
time off within the first year of employment * Parental leave Our
goal is to improve the quality of work/life by providing equal
employment opportunities for all candidates and team members.
Bluegreen Vacations Corporation believes that diversity and
inclusion is critical to our success, and we seek to recruit,
develop and retain the most talented people from a broad candidate
pool. We are a drug-free workplace, and if offered employment,
candidate must be willing to submit to a background check/drug
test. EOE/DFW At Bluegreen Vacations, the health, safety and
wellbeing of our associates, owners and guests are a top priority.
In order to comply with state and local COVID-19 mandates, and in
alignment with the most recent CDC guidelines, we have implemented
various safety protocols within our operations, such as wearing
masks and conducting temperature checks and health screenings for
our associates. We promote fresh air and good hygiene, take great
care to properly clean and sanitize our facilities, and offer
associate benefits such as paid vacation and sick time, and paid
time off to get your COVID-19 vaccine. We are all in this together!
**Other details***
Keywords: Bluegreen Vacations, Denver , Regional Director, Retail Marketing - Colorado, Executive , Denver, Colorado
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