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Senior Affiliate Marketing Manager

Company: Gusto
Location: Denver
Posted on: May 27, 2023

Job Description:

About Gusto
Gusto is a modern, online people platform that helps growing businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusties are based remotely or in offices located in Denver, San Francisco, and New York, serving more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
As Senior Affiliate Marketing Manager, you will be responsible for growing and managing various direct and network affiliate partnerships. You will also build fast-growing marketing campaigns, focusing on B2B and SaaS. As a key member of the paid acquisition team, you'll work closely with the following teams to deliver on performance goals: web marketing, marketing analytics, product marketing, engineering, legal, and creative. You'll scale our programs with multi-million dollar budgets amongst an ambitious team, owning both the strategy and execution. You'll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you!
Here's what you'll do day-to-day:

  • Scale and optimize best-in-class affiliate partnerships, including PPC-, SEO-, and influencer-based partners, to drive customer acquisition
  • Own end-to-end partnership management including: new partnership recruitment, proposal negotiations, campaign execution, experimentation planning, and reporting
  • Direct affiliate partners with content creation, testing strategies, payout offers, and bonus incentives
  • Drive reporting on effectiveness of campaigns, creative, and the acquisition portfolio
  • Develop forecasts and budgets for the affiliates program, driving and executing spend optimization decisions rapidly
  • Partner closely with internal teams, including data analytics and growth engineering Here's what we're looking for:
    • 6+ years experience with affiliate marketing, including hands-on experience negotiating and optimizing affiliate deals
    • Strong working knowledge of direct affiliate relationships and affiliate management platforms (Impact preferred)
    • Experience directing third party partners on campaign execution to meet company objectives and scale performance
    • Experience in optimizing in-house direct response marketing programs, while driving efficiency and meeting LTV:CAC targets
    • Strong knowledge of the media industry and business law to strategize and execute media buys, IOs, MNDAs, etc.
    • Experience with tag management (e.g. Tealium)
    • Strong working knowledge of Excel, including advanced functions.
    • Proven track record of building and executing experimentation plans
    • Experience with small business marketing, subscription products, SaaS, or financial services.
    • Strong knowledge of the media industry and landscape
    • Willingness to learn new paid acquisition programs (e.g. podcasts, offline media, direct mail, digital media) Extra credit:
      • Strong working knowledge of other performance marketing channels (e.g. podcasts, offline media, direct mail, digital media)
      • Fluency with modern business intelligence tools (e.g. Amplitude, Tableau)
      • Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)
      • Experience with small business marketing, subscription products, SaaS, or financial services.
        Our cash compensation amount for this role is targeted at $112,000-132,000/yr in Denver & most remote locations, and $125,000-163,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
        Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
        Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

Keywords: Gusto, Denver , Senior Affiliate Marketing Manager, Executive , Denver, Colorado

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