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Marketing Manager, Bacio

Company: Leprino Foods
Location: Denver
Posted on: August 7, 2022

Job Description:

Within our Denver corporate headquarters - we are seeking a Marketing Manager on our Innovation Studio team - Leprino's high-performing internal team that partners with our customers to develop consumer growth and innovation opportunities.
Bacio began with years of searching for the consummate pizza cheese. Passionate about premium cheese perfection, our master cheese maker discovered that our signature Kiss of Buffalo Milk--- enhanced the taste and performance of traditional mozzarella cheese-from its rich and creamy flavor to its distinctive stretch and return to life at reheat. Today, Bacio is committed to being the premier cheese of choice for leading pizzerias and restaurants.
At Leprino Foods, starting compensation for this role typically ranges between $103,000 and $123,000. This position has an annual target bonus of 12%.

  • Responsible for managing Leprino's premium foodservice pizza cheese brand, Bacio, including developing and executing annual brand plans.
  • As Bacio's new Marketing Manager, you will be responsible for the brand management, full budget responsibility, developing differentiated marketing and sales programs that will grow the brand's equity and market share needed to achieve sales targets.
  • Responsible for agency partnership to jointly develop impactful media, advertising, and digital programs while protecting our premium brand equity.
  • Lead all aspects of the Bacio customer loyalty program, driving operator retention and loyalty through program enhancements and promotions.
  • Handle Bacio social media channels including in-house creative development, scheduling and paid social execution.
  • Partner with Sales counterparts to drive field execution of brand programs.
  • Find opportunities for Bacio growth with new customers, products, or market segments
  • Partners with Innovation Studio counterparts (Insights, Culinary and Graphic Design) on innovation including new product concepts, recipe development and marketing programs.
  • Leading and mentoring the Bacio Marketing Representative while finding opportunities and plans to develop their skills and effectiveness for career development.
  • Act as a key leader on the Bacio team, partnering with sales and distribution partners to grow relationships and collaboratively develop programs that drive sales.
  • Learn more about Bacio at
    You Have At Least (Required Qualifications):
    • Have a Bachelor's Degree in a Marketing or Business related subject area.
    • Five years of proven experience as a brand manager or marketer developing brand-building strategies and programs.
    • Marketing agency management experience.
    • The ability to travel up to 25%.
      We Hope You Also Have (Preferred Qualifications):
      • A Master's Degree or MBA in Marketing.
      • Previous experience as a people leader.
      • Experience managing customer loyalty programs.
      • Social and digital media marketing strategy and execution.
      • Experience as a marketer within the food service space.
        Leprino Foods celebrates and supports diversity. We believe in equal opportunity and do not discriminate on the basis of race, religion, ethnicity, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. We know we are better together and are committed to creating an inclusive and supportive culture that uses the unique talents, experiences, background, and perspectives of each individual employee.
        Offering You In Return:A chance to be part of a team of individuals passionate about producing and delivering high-quality products that help feed and nourish families around the world. Leprino Foods could not be where it is today without our incredible employees. That is why we share in our success together by rewarding you for your hard work. Hiring great people who are in it for the long run is our goal. Through competitive salaries and bonuses, life, medical/dental/vision coverage, voluntary benefits, employee assistance programs, wellness incentives, tuition assistance, vacation, ten paid holidays, sick time, paid parental leave, annual merit increases, as well as the LFC Profit-Sharing & 401(k) plan. Your impact will be noticed and rewarded, as you seek to further our company, our customers, and one another.
        Our Story:Leprino Foods' history dates back over 70 years, when Jim Leprino first started making small batches of mozzarella for local markets and eateries in the Little Italy neighborhood of Denver. We've grown a bit since then. Today, Leprino is the world's largest manufacturer of mozzarella and lactose, and a leading producer of whey protein. Still owned by Jim and the Leprino family, our sights are set to be the "World's Best Dairy Food and Ingredient Company." To help us achieve that bold vision, we're looking for our secret ingredient: You. A motivated team member who is the best at what you do. Three people in a small corner grocery store in the early 1950s have now grown to almost 5,000 employees throughout 16 global locations. Will you join us on our journey?
        The "Easy Apply" option through LinkedIn is not considered an official application with Leprino Foods. If you would like to formally apply for this open position, please visit

Keywords: Leprino Foods, Denver , Marketing Manager, Bacio, Executive , Denver, Colorado

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