Manager of Paid Social

Company: Cloudflare
Location: Denver
Posted on: August 7, 2022

Job Description:

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

The Role Cloudflare is seeking a full time head of paid social media with a solid performance marketing background. This person has the opportunity to work on a new team, in a dynamic growth environment that is looking to scale rapidly as we're able to show results. Background in the Security/B2B SaaS world is preferred but not a must. Responsibilities:

• Strategize and roadmap a holistic paid social media marketing plan across the Cloudflare offering and target account segments
• Plan, execute, monitor, and improve campaigns across LinkedIn, YouTube, Facebook, Reddit, Twitter, etc.
• Work in an agile marketing/sprint environment of rapid, ongoing test-and-learn to rapidly launch and optimize performance
• Work with cross functional teams to design the paid social media campaigns in tight relation to the company's overall global campaign plan
• Interact with our creative and design teams for the creation and optimization of compelling ad units across the social platforms Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions The Ideal Candidate: You are a sophisticated performance marketer that knows how to plan, execute, and optimize paid media campaigns across the full spectrum of social channels. You're passionate about lead generation in a B2B environment, and get excited when leads you generate turn into pipeline and then revenue. You also have the following skills:
• Proven 3-5 year experience driving results in a B2B environment through successful paid social media campaigns across social media channels
• Demonstrated ability to drive campaigns end-to-end fully in-house, without agency support
• Fact-based, analytical approach to planning and execution
• Direct experience working in agile marketing/bi-weekly sprints of continuous performance improvement
• Proven experience managing paid social media teams and content teams, from graphics designers to video editors and animators
• Demonstrated background in paid social media project management
• Experience with industry-standard digital media and marketing tools
• A strong collaborative mindset and attitude and proven excellence in teamwork environments
• Very effective written and verbal communication skills Nice to have: Experience in SaaS/Cyber security/Cloud performance; Ability to design or edit creatives. Experience with Marketing Automation Platforms like Demandbase and MetaData.io
  
  What Makes Cloudflare Special?
  
  We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
  
  Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost.
  
  Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.
  
  Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.
  
  1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
  
  Sound like something you'd like to be a part of? We'd love to hear from you!
  
  This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
  
  Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
  
  Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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