Paid Search Manager
Posted on: November 23, 2021
SEM - PPC - Paid Search -AMS - PLAs - Shopping Ads - Analytics -
Landing Page Optimization - A/B Testing
85SIXTY is seeking a highly-motivated Search Engine Marketing (SEM)
Specialist to manage our clients' paid search campaigns. The
specialist will work closely with clients, agency management, as
well as media vendors including, Google, Yahoo, Amazon, and
Microsoft, to plan, execute and optimize large scale SEM programs.
The Specialist will research keywords, upload/download data, build
paid campaigns across multiple search engines, execute tests and
optimize campaigns, write ad copy, build reports, and contribute to
profitable revenue growth. The Specialist will also be responsible
for working with other team members on organic search
opportunities, holistic media planning, user experience
optimization, analytics, and overall marketing strategy.
85SIXTY has offices in San Diego and Denver. However we are
currently working remotely. This position can be remote.
Assist clients and account strategists in determining the role of
PPC in achieving client objectives. Design strategies and tactics
for PPC channels.
Create and manage paid search campaigns for clients across multiple
Optimize bids, ad copy, and landing pages to drive consistent
improvement against multiple KPI's (CTR, CPC, ROAS, ROI, CPL, CPI,
Manage data feeds to dynamically effect product keywords based on
Create, manage, and optimize Shopping Ads (PLA's)
Build and manage campaigns on Amazon Marketing Services (AMS).
Build and optimize campaigns on Google Display Network and
Monitor & adjust spend in real-time, 24/7 keyword auction to stay
Report & analyze program performance and present to management
Write and test ad copy to drive highest CTR and conversion rate
Build Excel-based reports
Run A/B split tests for landing pages, products, and ad copy.
Collaborate with organic search team to identify synergistic
opportunities for search.
Work closely with vendors and media companies including Google,
Amazon, Yahoo, and Microsoft
Keep current in latest trends in online marketing and test new
offerings/technologies where appropriate
Collaborate with other members of the paid media team to develop
full-funnel multi-channel digital marketing plans.
Create reports and present updates to clients including both
historical performance as well as planned optimizations.
Assist in new business development, client decks, and other agency
3+ years of experience managing pay-per-click (PPC) search engine
marketing in highly competitive industries.
Experience with AdWords & AdCenter. AdWords Certificates are
Experience with bid automation tools (Kenshoo, Marin, DoubleClick
Proficient with Google Analytics. GA Certificate preferred
Enthusiasm for search engine marketing and willingness to learn and
Knowledge of the broader digital marketing ecosystem including 3rd
party ad servers and programmatic media buying.
Ability to manage multiple projects and work in cross functional
Strong analytical skills and attention to detail
Exceptional Excel skills.
Keywords: 85SIXTY, Denver , Paid Search Manager, Executive , Denver, Colorado
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