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Director - Integrated/Field Marketing

Company: Lever
Location: Denver
Posted on: April 10, 2021

Job Description:

At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries. Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives. Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do. The Role Crossix Analytics is a business unit within Veeva dedicated to advancing healthcare marketing with analytics and innovative planning, targeting, measurement, and optimization solutions. Positioned at the center of big data, innovative technology, and multichannel media, Veeva Crossix provides our clients with insights to help make strategic business decisions and drive improved patient outcomes.-- As a Manager/Sr. Manager, Field Marketing for Crossix, you will develop and execute integrated marketing plans to meet or exceed the Crossix pipeline goals. You will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market. What You'll Do

  • Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget Requirements
    • 7+ years of experience in B2B demand generation/field marketing
    • Ability to turn vision into strategy and a marketing plan
    • Integrated marketing program planning, execution, and reporting experience
    • Proven ability to build relationships and collaborate cross-functionally with a variety of stakeholders including sales, subject matter experts, services, and product marketing
    • Self-motivated, innovative, collaborative, creative, and analytical Nice to Have
      • Pardot and salesforce.com experience preferred
      • Experience in ad technology or digital media industry
      • This is a remote position. Qualified candidates can live anywhere in the continental U.S.
      • Allocations for continuous learning and development

Keywords: Lever, Denver , Director - Integrated/Field Marketing, Executive , Denver, Colorado

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