Associate Director of Admission, Recruitment Communications

Company: Metropolitan State University of Denver
Location: Denver
Posted on: April 10, 2021

Job Description:

Associate Director of Admission, Recruitment Communications and Events EQUAL OPPORTUNITY STATEMENT
Metropolitan State University of Denver is an equal opportunity employer. Bookmark this Posting - Print Preview - Apply for this Job Please see Special Instructions for more details. IMPORTANT: In order to be considered as an applicant you must apply via the online application system,-- www.msudenverjobs.com .

References refers to a list of three professional references and their contact information.

Official transcripts will be required of the candidate selected for hire. Posting Details Posting Number A01561 Position Title Associate Director of Admission, Recruitment Communications and Events Position Number E00898 Salary for Announcement The salary range is $57,600 -$76,900
The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.
The above salary range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. MSU Denver offers a full benefits package. Pay Grade 18 Employee Category Professional staff Department Admissions Office EClass Code Full Time Professional Staff Position Summary Reporting to the Director of Diverse Recruitment, the Assistant Director of Admission, Recruitment Communications and Events primary responsibility is to develop and execute an integrated marketing plan for undergraduate enrollment in close collaboration with the Strategy, Marketing and Communications ( SMC ) division. This position manages the use of various channels in order to amplify national awareness of Metropolitan State University of Denver's ( MSU Denver) signature educational experience of meeting students where they are and enhancing its role of providing an affordable and transformative education, through electronic, web, print communications, and social media channels. In addition, this position will manage a team member who is responsible for creating special events for prospective students and other influencers to demonstrate MSU Denver's brand in action.Candidates should possess strong writing and creative skills, an understanding of data analytics, teamwork competencies, ability to effectively use communications tools, and a comprehensive understanding of the enrollment funnel.The successful candidate will be a detailed oriented individual with strong time management skills and be flexible, having the ability to adapt to rapid changes while staying informed on the latest admissions trends in strategic student search, Slate enhancements, as well as the ever-evolving best practices and ethics of the admissions and enrollment procession.
IND208 Duties/Responsibilities 40% - Create both strategic and transactional messaging to drive applications, admits, and ultimately enrollment. Monitor and test messaging for effectiveness and recommend changes to strategy to produce improved results throughout the recruiting cycle. Utilizes communication data such as open rates, click-through rates, subject line performance, and A/B testing to determine effectiveness of campaigns. Research and execute best practices for differentiating messages for various target populations (traditional, readmit, international, nontraditional, underrepresented minorities, transfer students). Design, test, send, and assess communications using the University customer relationship management ( CRM ) software application Slate. Builds and maintains a calendar of communications and informs the office of upcoming and delivered communications. Responsible for managing the budget for communications-related expenses.25% - Lead the team that plans and delivers special events including (but not limited to) open houses, admitted student days, admission summits, advisory board retreats, school counselor events, and coordinates our student tour guides (Crew in Blue). Recruit and coordinate community participation (faculty, staff, and students) and work with third party vendors, to deliver a unique experience that will clearly demonstrate the value of a MSU Denver education. Responsible for managing the special events budget.20% - Works with Strategy, Marketing and Communications ( SMC ) and external enrollment consulting firms to develop, maintain, and implement a robust, multi-channel marketing and communications calendar for target audiences. Manages communications flow and fulfillment for all print and electronic materials, ensuring timely delivery of information to prospective, applicants, and new admits students. Serves as primary Admissions contact with the SMC office and external enrollment consulting firms, working closely with the University's brand marketing and creative team in development of publications, print, digital collateral ads. Assists with the development and posting of engaging content on social media channels.10% - In collaboration with SMC , manages and updates admissions website content using the University's content management system. Serves as a brand steward, ensuring that the University's identity elements are used correctly in admissions communication, publications, and marketing materials. Creates and updates recruiting scripts, talking points, and presentations for admissions recruiters and front-line personnel.5% - Other duties as assigned. Required Qualifications --- A Bachelor's Degree from an accredited college or university in Marketing, Communications, or a related field
--- Experience with marketing and/or communications experience which may include:
--- Developing, writing, editing, managing, and executing digital and direct
marketing/communications campaigns
--- Working with creative teams, including copywriters, photographers,
videographers, and graphic designers as well as managing the print production
process and specifications for large scale design projects
--- Experience supervising student and professional staff
--- Experience using a Web content management system to update and maintain websites
--- Graphic design experience with editorial design (i.e. printed publications), corporate design (logos and branding), advertising, web design, and/or communication design
--- Experience with a customer relationship management system ( CRM )Important Note: Successful applicants will ensure their resumes clearly demonstrate that their work experience describes how they meet all required qualifications. Preferred Qualifications --- A Master's Degree in Communications, Marketing, Advertising, or a closely related field
--- Experience with Slate customer relationship management system ( CRM )
--- Experience with Banner information system or similar student information system.
--- Experience working in an admissions office or in a higher education setting
--- Experience coordinating campus visits and executing events Posting date 03/29/2021 Closing date Closing Instructions Open Until Filled To ensure full consideration, applications must be received by 11:59pm (MT) 04/12/2021 Special Instructions to Applicants IMPORTANT : In order to be considered as an applicant you must apply via the online application system,-- www.msudenverjobs.com .

References refers to a list of three professional references and their contact information.

Official transcripts will be required of the candidate selected for hire. Talent Team Representative Sophia Montano Talent Team Representative E-mail smontan7@msudenver.edu Benefits MSU Denver is pleased to offer our current and potential employees a wide array of benefit options. To learn more, please visit the following link:
Employee Benefits Offerings Diversity Statement Metropolitan State University of Denver is a unique, access-oriented campus community that values diversity, equity, and inclusion in all its forms. Our student population consists of nearly 50% first generation students and over 45% students of color. We are a designated Hispanic Serving Institution located in downtown Denver.

We create an equitable learning and working environment in concert with individuals who consistently demonstrate commitment to equity and inclusion. We greatly value the diverse identities and perspectives of our students, faculty, and staff and recognize that in order to achieve a just and equitable society, diversity must go beyond simple representation. It requires critical inquiry and dialogue and a commitment to action. We strive to provide a culture of belonging for all community members to achieve personal and professional success. Applicant Documents Required Documents

• Resume or Curriculum Vitae
• Cover Letter/Letter of Application Optional Documents Supplemental Questions Required fields are indicated with an asterisk (*). Social Media

Keywords: Metropolitan State University of Denver, Denver , Associate Director of Admission, Recruitment Communications, Executive , Denver, Colorado