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Vice President of Marketing - Advanced Surgical

Company: CONMED Corporation
Location: Denver
Posted on: April 9, 2021

Job Description:

Vice President of Marketing - Advanced Surgical The Vice President of Marketing for Advanced Surgical is responsible for delivering profitable growth in our Advanced Surgical business. This individual will work to identify, develop, motivate, and manage a high-performing, diverse team of marketing professionals across our disposable and capital business. Key to success will be forging productive cross-functional relationships with their peers within the advanced surgical marketing leadership team, including sales, R&D, clinical education, marketing communications, finance, and HR. This position leads the annual business planning process for the US, from forecasting, mix, budgeting, promotion, contracting, supporting key customer evaluations, collateral development, and staffing/prioritizing convention support and focus. Key financial metrics include performance versus annual revenue and growth, share, and EBIT targets. This role resides within our advanced surgical headquarters in the Denver area and reports to the President of Advanced Surgical. This position will:

  • Manage a team of 30+ marketing and sales training professionals to high performance
  • Cultivate a robust talent development plan to build a market leading organization and culture
  • Partner with leaders of upstream marketing, sales, finance, operations, clinical education, marketing communications, corporate accounts, and R&D in the development and execution of new product launch plans
  • Craft and track to the annual marketing budget to deliver on our financial commitments and targets
  • Empower and drive the team toward excellence in customer intimacy
  • Lead product planning, positioning, pricing, and promotion activities for current product portfolio
  • Collaborate with internal and external resources to monitor, understand, and respond to competitive product performance, branding, messaging and tactics
  • Be the face of the company as the principal knowledge owner for the product portfolio, driving best-in-class relationships with our surgeon faculty, societies, and customers
  • Enthusiastically promote the portfolio with customers (sales management, reps & surgeons) at conventions and sales meetings
  • Serve as the market experts within the business: understanding customer's current and future requirements, strengths, and weaknesses of competitors' products, and how to effectively differentiate our products
  • Work with surgeons and sales representatives in operating room and laboratory environments to support and promote product evaluations via safe and effective use
  • Leverage their knowledge through the development of marketing collateral, key messages and product training to ensure that domestic and international sales team are fully equipped to sell products/solutions
  • Partner with sales and supply chain function to guide and support selling activities to meet sales revenue and operating earnings targets, backorder management and overall product lifecycle support
  • Develop and execute strategic plans and initiatives to gain greater market share, improve revenue generation and increase penetration of our technologies Skills and Experience:
    • Bachelor's Degree in Marketing/Business Administration (required). MBA (preferred).
    • Minimum of 10 years' marketing / in-line brand management experience in medical device
    • 8 or more years of employee management experience, with at least 3 managing large teams and 5 or more years managing those who also manage others
    • Experience with sales and marketing of disposable and capital medical equipment along with experience in partnering with R&D on new product development and product launches
    • Strong communication and interpersonal skills (verbal, written).
    • Proficient in Microsoft Office Suite of products (e.g. Excel, PowerPoint, Word)
    • 30%-50% Travel
    • Sponsorship: This position is not eligible for employer-visa sponsorship. KEY ATTRIBUTES CONSIDERED NECESSARY FOR SUCCESS:
      • Teamwork. Ability to work collaboratively, internally and externally
      • Prioritization. Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.
      • Leadership. Sets clear expectations. Holds people accountable. Drives results. Creates a performance-driven culture. Manages well up and down within the organization
      • Strategic. In collaboration with global marketing partners, develop long term strategies and plans to drive growth in existing product areas and new growth market segments
      • Communication. Must possess excellent oral and written communication skills
      • People development. Coach and develop marketing personnel; provide continuous performance feedback, and conduct all required performance planning, assessment and review activities
      • Analytics. Maintain a thorough knowledge of the market including industry trends and emerging areas of opportunity
      • Financial acumen. Understands key financial metrics and can drive others to excellence
      • Customer intimacy. Establish and maintain relationships with key clinicians and thought leaders in the industry
      • Solves problems creatively. Effectively implement problem-solving skills and techniques to identify potential issues, assess their impact, and develop and implement mitigation and resolution plans and activities Benefits:
        CONMED offers
        • Competitive compensation
        • Excellent healthcare including medical, dental, vision and prescription coverage
        • Short & long term disability plus life insurance -- cost paid fully by CONMED
        • Retirement Savings Plan (401K) -- company match dollar for dollar up to 7% Employee stock purchase plan -- allows stock purchases at discounted price.Tuition assistance for undergraduate and graduate level courses CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-325-5900 option #3. Hear from our Territory Manager, Ken, on why great things are happening at CONMED!-- Get notified for similar jobs You'll receive email updates once a week Get tailored job recommendations based on your interests. At CONMED Corporation we are committed to Equal Employment Opportunity and Affirmative Action-Minorities/Females/Veterans/Disabled. We recruit, hire, train and promote persons in all job titles and ensure that all other personnel actions are administered without regard to age, race, ethnicity, color, religion, citizenship, sex, sexual orientation, gender identity, national origin, genetic information, disability, or veteran status. CONMED is also committed to providing reasonable accommodations to employees and applicants with disabilities to the full extent required by the Americans with Disabilities Act (ADA). Our equal opportunity policy statement , the EEO is the Law Poster and Supplement , and Pay Transparency Nondiscrimination Provision reaffirms this commitment. If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-325-5900 option #3.

Keywords: CONMED Corporation, Denver , Vice President of Marketing - Advanced Surgical, Executive , Denver, Colorado

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