CRM Manager

Company: Alterra Mountain Company
Location: Denver
Posted on: April 9, 2021

Job Description:

Opportunity.Create.Publishing.ThirdPartyJobBoards.MoreInfoModal.Title OpportunityDetail.CompanyInformation.Locations Alterra Mountain Company (HQ)
Denver, CO, USA
COMPANY OVERVIEW AUTHENTICITY - PASSION - COMMUNITY - INNOVATION - ADVENTURE Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world's largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The Ikon Pass connects the most iconic mountains across North America, Australia, New Zealand, Japan and Chile, delivering authentic, memorable snow adventures. Alterra Mountain Company owns and operates a range of recreation, hospitality, real estate development, food and beverage, retail, and service businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company's family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination's unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. A career with Alterra Mountain Company is more than what you do today; it's being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone. BESIDES WORKING SOMEWHERE AWESOME, WHAT'S IN IT FOR YOU?

• Free skiing + riding privileges across the family of Alterra Mountain Company resorts for all eligible employees and their dependents. And, discounted rates at non Alterra-owned Ikon Pass destinations.
• Flexible Time Off (FTO) policy for eligible employees to rest, relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Brand new Alterra Mountain Company office located in Denver's RiNo Art District neighborhood POSITION SUMMARY The CRM Manager will be responsible for the leadership and execution of multi-channel CRM initiatives with a heavy emphasis on email marketing. The position will primarily focus on messaging, segmentation, and channel strategy throughout the customer journey, working closely with other digital channels to drive incremental visits and revenue, as well as build customer retention and loyalty. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. ESSENTIAL DUTIES General Responsibilities
  • Lead and execute CRM strategies to drive incremental guest visitation and sales.
  • Develop and maintain the Customer Journey Road Map to ensure consistent and effective 1-to-1 communications are delivered at the optimal time, with the appropriate message, through the most effective channel (s).
  • Own and manage the direct marketing strategy and execution of the season pass program through email, direct mail, and other direct channels.
  • Manage communication request from key stakeholders and incorporate them into the overall direct marketing calendar.
  • Collaborate with other CRM team members to develop robust A/B testing strategies and assist in the testing execution and performance evaluation for continued CRM optimization.
  • Collaborate with cross-functional teams to achieve company goals and drive results through CRM and digital initiatives.
  • Promote and foster a "learning culture" by monitoring latest industry thinking and innovation to inform direction for future strategies/plans.
  • Other duties as assigned REQUIRED QUALIFICATIONS Required:
    • 5-7 years of experience in strategic design and implementation of measurable marketing programs.
    • Proven leadership and team oversight resulting in high performance.
    • Hands on experience with the strategic development, implementation, and execution of multi-channel direct marketing/direct response campaigns using email, social, direct mail, SMS, app push notifications, etc.
    • Ability to sell ideas through creative, innovative, and cohesive marketing materials.
    • Proven track record building robust HTML email campaigns using sophisticated A/B testing strategies, campaign automation/programming, and dynamic content. IBM Watson Campaign Automation (formerly Silverpop) experience a plus.
    • Previous experience working with a DMP, CDP and/or CRM platform.
    • Proven experience measuring and analyzing campaign performance that drives future strategy
    • Ability to work autonomously in a fast-paced environment.
    • Team player with strong ability to execute in a functionally-organized company.
    • Excellent communication skills, organizational skills and detail orientation.
    • Change leader - questions existing paradigms and isn't afraid to challenge the status quo Preferred:
      • Experience with customer segmentation
      • Adobe Creative Suite; Dreamweaver, Photoshop, Illustrator
      • Familiarity with resort and leisure industry
      • Copy writing experience
      • Adobe Experience Cloud experience a plus EDUCATION REQUIREMENTS
        • Bachelor's degree in related field required (marketing, business, business analytics, communications, economics), or equivalent combination of education and experience. The base salary range below represents the low and high end of the Alterra Mtn Co Shared Services Inc. salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Alterra Mtn Co Shared Services Inc.'s total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits. Denver area base salary range: $63,000 - $95,000 per year PHYSICAL REQUIREMENTS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk, talk, see, hear, and operate a computer and other office productivity machinery. WORKING CONDITIONS Indoor/Outdoor: While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions. Hazardous Materials/Noise: The noise level in the work place is usually moderate. This job description is not an exhaustive list of all functions and responsibilities that an employee may be required to perform in this position. Alterra Mtn Co Shared Services Inc. and its affiliates reserve the right to modify, increase, decrease, suspend, and or eliminate any of the essential duties and/or the position in its entirety. This job description is not an express or implied contract, guarantee, promise, or covenant of employment for any set term or duration, or for termination only for cause. Employment with Alterra Mtn Co Shared Services Inc. or any of its affiliates is "at will" meaning either party may terminate the employment relationship at any time with or without cause and with or without notice. This position is located in Colorado, and the work is primarily in Denver, CO and, as such, employment in this position is subject to the labor and employment laws of the state of Colorado. Alterra Mtn Co Shared Services Inc. and its affiliates are equal opportunity employers and maintain drug-free workplaces. All employees and candidates are reminded that Alterra Mtn Co Shared Services Inc. and its affiliates adhere to all applicable labor and employment laws, and State, County, and City-specific labor and employment regulations, where applicable.

Keywords: Alterra Mountain Company, Denver , CRM Manager, Executive , Denver, Colorado