Posted on: April 9, 2021
The Digital Experience (DX) Director role is a multifaceted job at
the intersection of digital strategy, technical leadership and user
experience. This individual is the main senior-level digital
service contact across all client accounts. The DX Director sets
the agency vision for how to best help our clients manage through
digital transformation, and the talent and tech stack required to
bring that vision to life to our clients advantage. The DX Director
will champion the strategy, implementation, and project management
phases of medium to large-scale web and mobile projects, in
addition to projects that leverage emerging technology in digital
marketing and product design. Acting as a liaison between internal
and external stakeholders, you will be expected to lead those teams
to the highest level of technical and design execution across
The DX Director leads Cactus' clients digital strategies in
collaboration with agency leadership and other agency directors and
staff across all departments (account leadership, brand strategy,
comms/media, creative, production and project management). This
individual oversees the hiring and management of internal DX team
members, as well as external vendor partners. The DX Director is
the accountable leader in the agency for ensuring the quality and
efficiency of the agency's web and technical deliverables.
The role involves oversight of the overall strategic digital
direction of all Cactus clients, including integrated advertising
and marketing accounts and digital only projects, and has primary
responsibility for ensuring that client needs are met by monitoring
and guiding account service activities and by maintaining an
effective level of direct contact with the client and the internal
Cactus team. The DX Director is responsible for growing existing
accounts by offering new digital products & services, and ensuring
that digital client work is completed on time and within
Lastly, the DX Director must be a passionate thought leader, and a
catalyst for mentoring the agency in emerging trends and digital
best practices, so that the agency can in turn offer strategic
thinking and consulting to clients.
WHAT YOU'LL DO
--- Lead and effectively manage digital experience projects,
working collaboratively with other team members and account leads.
This can include, but is not limited to: User Experience Design
(UX), Web Development, Mobile App Design and Development, Ecommerce
Solutions, Branded Digital Experiences, Digital Advertising and
Marketing, UI Design, Emerging Technology, AR/VR, and Search Engine
--- Direct management and oversight of Digital Experience team
members (user experience, development, design and prototyping).
--- Lead and collaborate with other directors and staff in
developing project plans, scopes of work, estimates and proposals
to ensure proper timing, resources, and budgets are assigned, and
that work aligns to the agency's mission and values.
--- Provide oversight and support to digital producers in
developing detailed project plans that are informed by client and
business needs, as well as ongoing project and production
management activities, ensuring flawless execution of digital
strategies and deliverables.
--- Ensure that client projects are on time and on budget through
consistent monitoring and communication with account, project
management, production and accounting teams.
--- Work with clients to identify potential risks in creative
technology projects, and then collaborate with internal Cactus
teams to put guardrails and processes in place to protect from
--- Work collaboratively with agency Creative Directors to oversee
the strategic digital design process, from discovery through
high-fidelity prototyping. Empower staff to grow and develop their
personal technical knowledge and skillset while advancing the
project quality and deliverables.
--- Oversee all digital, web and software development activities to
ensure that Cactus is delivering our clients a quality product on
time and on budget.
--- Support the development team (and/or vendors) in the continuous
improvement of Cactus' web and software development approach and
--- Collaborate with senior developers in- or out-of-house to
select appropriate technologies for use in client projects based on
requirements and industry standards.
--- Record and enter accurate and complete timesheets in the
appropriate software application on a daily basis.
--- Review, arrange and/or approve meeting preparation, including,
but not limited to, set up of space, agenda items and
--- This role will not be required to search for new business, but
will play a lead role with the new business team in responding to
digital RFP's, or digital prospect opportunities.
--- The DX Director will always be looking out for organic growth
opportunities and be responsible for building tight and trusting
relationships with clients.
--- Ensure timely and quality client communication on digital
--- Maintain knowledge and awareness of clients' digital projects
and status of digital projects to provide assistance as needed and
--- Act as a brand advocate for the client and support and nurture
a trusting business relationship that inspires confidence.
--- Make every attempt to develop client's confidence in your
abilities and reliance on your perspective and professional
MANAGEMENT AND DIRECTORSHIP
--- Maintains bi-weekly or monthly status with appropriate team
members, other directors and CCO.
--- Facilitates team member reviews, career path mentorship.
--- In tandem with the new business team and other department
directors, the DX Director participates in new business
opportunities, proposals and pitches.
--- Review and direct staff in the interpretation of the client's
business goals, image, history, and goods/services into a cohesive
digital marketing and communications plan that will grow the
business, sell more goods, increase the client's standing in the
digital space and, in general, achieve the desired results.
--- Keep a pulse on client needs and opportunities in order to
support account service leads, creative directors and other
departments in proactively bringing digital solutions to
--- Supervise digital experience staff; assign clients and projects
to staff for optimal use of resources and skills; set short- and
long-term goals for development.
--- Instill a passion for teamwork, communicating its benefits as
well as supporting and defending our creative approach and the work
of other Cactus departments.
--- Drive team motivation and act as a sounding board for team
issues, anticipating and resolving problems proactively.
--- Maintain broad and in-depth knowledge of client's industry,
client's internal organizational structure and environment, and
client's projects and status of those projects.
--- Represent Cactus in a professional manner at industry events
and gatherings as requested.
--- 7 years minimum Agency management experience in similar
--- Expertise in Internet technology and interactive marketing
including proven experience and strong understanding of digital
strategy, database architecture, usability design and testing, and
web and web and mobile development.
--- Expertise in digital project scope writing and estimating.
--- Successful track record with managing teams, schedules and
--- Strong presentation skills.
--- Strong written and oral communication skills, including the
ability to successfully relay technical information to a range of
various audiences from non-technical to more technically
This is a Denver-based job that is remote for now during COVID-19
Cactus is a full service Ad Agency that is committed to bringing a
strong voice to brands that matter. For the past 30 years we have
put our team's talents to work supporting brands and causes that we
believe in. Our agency culture welcomes people from all backgrounds
with one thing in common; the passion and drive to do the best work
of their careers. - Design-driven companies worldwide use Coroflot
to recruit exceptional talent. Connect with us to get new jobs and
Keywords: Coroflot, Denver , DX Director, Executive , Denver, Colorado
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