Senior Manager, Account Based Marketing (ABM) Campaigns
Company: Exabeam
Location: Denver
Posted on: April 8, 2021
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Job Description:
Senior Manager, Account Based Marketing (ABM) Campaigns From the
CISO to the analyst, Exabeam helps security teams outsmart the odds
by adding intelligence to their existing security tools - including
SIEMs, XDRs, cloud data lakes and hundreds of other business and
security products. Out-of-the-box use case coverage delivers
repeatable outcomes. Behavioral analytics allows security teams to
detect compromised and malicious users that were previously
difficult, or impossible, to find. And alert enhancement and
automated timeline creation help overcome staff shortages by
minimizing false positives and reducing the time it takes analysts
to detect, triage, investigate and respond to incidents by 51
percent. For more information, visit https://www.exabeam.com .--
Exabeam is looking for a high-performing, experienced Senior
Manager, ABM Campaigns to develop the strategy, execution, and
performance of ABM campaigns for multiple segments. This role is
responsible for planning, organizing, and executing 1:1 ABM
programs that penetrate key accounts for the sales team within
specific, targeted accounts and contacts. The successful candidate
must have prior ABM experience, strong project management skills,
work with a sense of urgency, and have the ability to build trust
with product marketing and sales. Duties include research that will
inform custom and compelling high-touch assets, developing bespoke
penetration and engagement strategies, writing clear and impactful
copy, working closely with senior members of the sales team, and
leading the charge across channels and tools to execute campaigns,
including email, direct mail, social engagement, high-touch virtual
meetings, content customization, content syndication, and more.--
The Exabeam Demand Generation team puts a heavy emphasis on
accountability, delivering results, and helping our sales team
achieve their quotas. While the Senior Manager, ABM Campaigns will
be heavily involved in strategizing and executing multi-channel
programs, before jumping into the various channels & tactics, a key
part of the role will be your ability to outline a clear,
compelling strategy and generate alignment from all of the key
stakeholders. Reporting to the Senior Director of Demand
Generation, you'll join a group of highly collaborative and
entrepreneurial marketers that drive the cross-functional
orchestration of integrated marketing campaigns to accelerate
quality outcomes for the business by delivering segment specific
KPIs: Account engagement, ABM leads, MQLs and pipeline. You'll be
the lead on driving the development and execution of measurable,
high-impact Account Based Marketing initiatives to successfully
engage target accounts, leading to the generation of qualified
pipeline opportunities for the Exabeam sales teams.
Requirements
Keywords: Exabeam, Denver , Senior Manager, Account Based Marketing (ABM) Campaigns, Executive , Denver, Colorado
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