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Director of ABM and Demand Gen

Company: Guild Education
Location: Denver
Posted on: April 5, 2021

Job Description:

Denver, San Francisco, NY, Austin or Remote Guild is hiring for a Director of ABM (Account Based Marketing) and Demand Generation . As a Director of ABM (Account Based Marketing) and Demand Generation you will be responsible for overseeing a growing team focused on account research, ABM program design and execution, and reporting as well as those focused on overall demand generation via marketing programs that drive awareness and overall interest in Guild with potential Employer partners.-- As a Director of ABM and Demand Generation you will:--

  • Oversee a team focused on both executing ABM (account based marketing) strategies as well as demand generation programs to secure interest and meetings with prospective employer partners in our TAM
  • Define and execute the strategy of ABM programs, including account selection, account research and planning while also leveraging ABM and digital marketing technologies, as well as solidify the measurement and reporting--
  • Prioritize and group accounts according to opportunity, buyer need, persona, solution and buying cycle
  • Work cross-functionally with sales and marketing leaders (i.e. Sales, Product Marketing, Solutions, Revenue Operations, Business Operations) to define and establish campaign workflows
  • Partner with content teams to provide campaign customization according to the analysis of buyer need
  • Lead the process of A/B testing of messaging to improve response and conversion rates
  • Conceive and develop a comprehensive demand generation program by leveraging inbound and outbound tactics (e.g. webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing, etc)
  • Suggest and put into market new creative strategies to generate awareness of Guild solutions as measured by traffic to the Guild site and content, signups, and qualified leads for enterprise sale
  • Oversee paid digital, print ad placement, and direct response communication strategy and calendar
  • Oversee Guild's web presence and calls to action, including improving website performance and facilitating website update requests You are a strong fit for this role if you have:--
    • Bachelor's degree in Marketing, Business, or comparable education/experience
    • 7+ years of experience in a SaaS-based B2B demand generation or ABM role or combination (3+ in a leadership role)--
    • Proven track record designing and executing innovative account-based marketing programs
    • Experience in hiring, team-building and high performance team management, ensuring those around you can be successful
    • Experience with Marketo, Engagio, and Salesforce.com a plus
    • Ability to communicate and collaborate well with others
    • Data-driven & extremely organized
    • Flexibility to work in a rapidly changing environment About Guild: Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild's proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion.-- We also just became the latest female-led company to hit a $1billion valuation and the only B-corp with those qualifications. Our Series D round was led by Ken Chenault , General Catalyst Partners chairman and former CEO of AMEX, and joined by Emerson Collective, LeadEdge Capital, and Iconiq.-- Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Do you now, or will you in the future, require immigration sponsorship for work authorization? --*
      -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Guild Education are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Guild Education, Denver , Director of ABM and Demand Gen, Executive , Denver, Colorado

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