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Product Marketing Director

Company: Boom Technology Inc
Location: Denver
Posted on: February 25, 2021

Job Description:

Boom Supersonic is the Denver-based startup bringing supersonic flight back to the skies with Overture. As the world's fastest airliner, Overture is designed and committed to industry-leading standards of speed, safety and sustainability. Flights twice as fast as today's commercial airplanes, means we can go twice as far-bringing more people, places, and cultures into our lives. Boom is the first commercial airplane manufacturer to commit to a carbon-neutral flight test program and to build sustainability into its entire aircraft program. Founded in 2014, Boom has assembled a team of over 140 full-time employees who have made contributions to over 220 air and spacecraft programs. Are you passionate about building the future of transportation? Help us make aviation history. Role Overview: At Boom Supersonic, our mission is to make the world dramatically more accessible through supersonic flight. We're looking for a highly motivated marketing director to drive brand awareness and credibility and help build a new era of high-speed travel. We are looking for a product marketing director to lead product positioning, business case development, marketing plans, and creation of supporting materials. Reporting to the VP of Marketing, the product marketing director will be responsible for developing, implementing, and executing Boom's go-to-market plan working closely with the product and sales teams. The ideal candidate will have deep experience in creating persuasive, thought-leadership product strategies for B2B audiences, leading disruptive product launches, and synthesizing industry/customer insights to inform product development. This position requires strategic thinking, creativity, cross-functional collaboration on product marketing objectives, management of multiple simultaneous projects, and high attention to detail. Responsibilities:

  • Build go-to-market plans and align with leadership and cross functional teams.
  • Develop and execute product positioning strategies and presentation materials (e.g. decks, B2B collateral) for B2B2C audiences driving thought leadership in the category.
  • Lead and generate insight and analysis of the category, industry, customer, consumer and key stakeholders.
  • Develop the product business case collaborating with engineering and product teams.
  • Partner and coordinate with the public relations team to ensure common messaging and a strategic approach.
  • Collaborate with our internal design team to develop B2B materials. Qualifications:
    • 10+ years product marketing experience with a proven track record of launching disruptive products, creating bold go-to-market strategies and targeting B2B audiences.
    • Deep understanding of best practices for competitive analysis and audience/category insights.
    • Strategic thinking skills and the ability to convey strategy effectively to colleagues and leadership.
    • Problem solver with bias for action.
    • Strong business understanding and ownership for driving business growth.
    • Ability to thrive in ambiguity, pivot with changing dynamics and manage multiple projects simultaneously.
    • Excellent spoken and written communication and editorial skills.
    • High quality bar and attention to detail. Salary--Range for this position is $140-180k base salary and is based upon years of experience that is commensurate with the level of the position. To conform to U.S. Government aerospace technology export regulations (ITAR and EAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. Learn more about ITAR here ( ) Boom is an equal opportunity employer and we value diversity. All employment is decided on the basis of qualifications, merit and business need. Want to build a faster future? Come join Boom.

Keywords: Boom Technology Inc, Denver , Product Marketing Director, Executive , Denver, Colorado

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