VP of Marketing
Company: OpenTable
Location: Denver
Posted on: February 25, 2021
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Job Description:
OpenTable is the largest diner and restaurant network in the
world. Our mission is to help experience the world through dining,
and we think that is delicious! We are seeking an experienced and
strategic individual to join OpenTable's Marketing team. As Vice
President of Marketing, you will lead a team charged with improving
company growth through both consumer and restaurant facing
marketing activities. If you're passionate about dining, driven by
data, love growing an awesome business and a fantastic people
leader/developer, this could be an excellent opportunity for you.
This highly visible role will report directly to the SVP of Global
Growth and collaborate with key internal and external partners to
effectively conceive, plan and execute integrated marketing
campaigns - on and offline. The ideal candidate will ensure strong
cross-team collaboration (particularly with sales and product
marketing and across regions), drive thought leadership, develop
engagement, and demand for OpenTable across its global markets.--
Confirmed expertise in demand generation, marketing communications,
brand management, community growth, and content marketing aimed at
establishing and extending market leadership are critical to this
role. In leading an extraordinary marketing team, the ideal
candidate is skilled at hiring, mentoring, and retaining top talent
and managing high performing teams. This is a role with global
scope and fit for an individual comfortable with both building
strategy and driving execution. As the Vice President of Marketing,
you will: Partner closely with the SVP of Global Growth and
executive team, to set the strategy for B2C and B2B growth to
execute offline and digital marketing and creative brand building
initiatives Lead team of marketers focused on growing OpenTable's
restaurant industry customer base and diner network Be responsible
for implementing innovative messaging of OpenTable's strategy and
value proposition, both internally and externally with clients,
influencers and customers Bringing significant awareness to the
suite of our product's capabilities, with a focus on communications
and brand building, as well as growing demand Translate goals into
effective integrated marketing strategies and campaigns for key
product lines and customer segments that support the achievement of
quarterly and annual goals Closely collaborate with strategic
partnerships and across marketing functions, to ensure the
development and delivery of the most effective and efficient
programs across our markets Build, inspire, and lead a marketing
organization that delivers against marketing goals, with clearly
defined roles, career paths, succession plans, and employee success
strategies Ensure the function scales through successful
cross-collaboration and gains leverage, where possible, from what's
produced in other geographies Develop and manage marketing program
budgets; measure and optimize marketing programs to ensure
activities are effective, efficient, and deliver high return on
investment Support and develop team by providing performance
reviews, continual feedback, mentoring and career growth for direct
report Partner with Booking Holdings sister brands to create
cross-brand marketing opportunities-- You have - 10-15 years
professional experience 4-6 years in B2C consumer internet/digital
marketing, preferably from e-commerce, at the Director or VP level
3+ years experience from creative agency side preferred
Demonstrated executing a short and long term go-to-market strategy
for the US market at a fast-growing company Must be an articulate
professional with excellent oral and written communication skills,
with demonstrated experience in the ability to positively and
creatively influence change and direction within professional
environments Strong data analysis skills, comfortable analyzing
campaign results, and working in financial models Experience
leading multiple teams Love Numbers - Data-driven decision making,
analytical rigor, and a bias towards experimenting quickly and
scaling the programs that produce results Be Bold - Thrives in an
environment without a set playbook, is excited to build a scalable,
high-impact marketing program Win as One - Track record of hiring
and developing strong talent; "leads from the front", with deep
knowledge of operational details and a willingness to get hands
dirty About OpenTable OpenTable, part of Booking Holdings Inc.
(NASDAQ: BKNG), is the world's leading provider of online
restaurant reservations, seating more than 25 million diners per
month via online bookings across approximately 45,000 restaurants.
Since its inception in 1998, OpenTable has seated more than 1.5
billion diners in over 20 countries. The Company is headquartered
in San Francisco, California, and the OpenTable service is
available throughout the United States, as well as in Canada,
Germany, Japan, Mexico, the UK and many more locations. As an
employee of OpenTable, you will be part of a global network that
includes OpenTable and KAYAK's portfolio of meta-search brands
including momondo, Cheapflights, Swoodoo, checkfelix and Mundi.
Many employees are dedicated to one brand, but we all have the
benefit of using each other's strengths and insights. Together,
we're able to help people experience the world through dining and
travel. Diversity and Inclusion at OpenTable/ KAYAK We aspire to
have a workplace that reflects all of the diverse communities we
serve. We know that when we have diverse teams we produce more
innovative ideas, products, services, and better business outcomes
for our stakeholders. OpenTable/KAYAK is proud to be an Equal
Opportunity Employer and we welcome and encourage candidates from
all backgrounds and experiences to apply for roles on our team.
Whoever you are, just be you. We will ensure that individuals with
disabilities are provided reasonable accommodation to participate
in the job application or interview process, to perform essential
job functions, and to receive other benefits and privileges of
employment. Please contact us to request accommodation. KAYAK or
OpenTable (as the case may be) will process your personal data in
accordance with data protection law for the purposes described in
our privacy notice (Germany and All Other Locations ). As part of
the application process KAYAK/OpenTable may share your personal
data across our group of companies. In order to consider you for
new positions, KAYAK/OpenTable may keep your personal data for 6
months (within the EU) and 2 years (in all other regions), unless
otherwise required by applicable law. Are you legally authorized to
work in the country for which you are applying?
-- Will you now or in the future require sponsorship for
employment?
-- U.S. Equal Opportunity Employment Information (Completion is
voluntary) Individuals seeking employment at OpenTable are
considered without regards to race, color, religion, national
origin, age, sex, marital status, ancestry, physical or mental
disability, veteran status, gender identity, or sexual orientation.
You are being given the opportunity to provide the following
information in order to help us comply with federal and state Equal
Employment Opportunity/Affirmative Action record keeping,
reporting, and other legal requirements. Completion of the form is
entirely voluntary. Whatever your decision, it will not be
considered in the hiring process or thereafter. Any information
that you do provide will be recorded and maintained in a
confidential file. Gender Please select Are you Hispanic/Latino?
Please select Race & Ethnicity Definitions If you believe you
belong to any of the categories of protected veterans listed below,
please indicate by making the appropriate selection. As a
government contractor subject to Vietnam Era Veterans Readjustment
Assistance Act (VEVRAA), we request this information in order to
measure the effectiveness of the outreach and positive recruitment
efforts we undertake pursuant to VEVRAA. Classification of
protected categories is as follows: A "disabled veteran" is one of
the following: a veteran of the U.S. military, ground, naval or air
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Voluntary Self-Identification of DisabilityWhy are you being asked
to complete this form? We are a federal contractor or subcontractor
required by law to provide equal employment opportunity to
qualified people with disabilities. We are also required to measure
our progress toward having at least 7% of our workforce be
individuals with disabilities. To do this, we must ask applicants
and employees if they have a disability or have ever had a
disability. Because a person may become disabled at any time, we
ask all of our employees to update their information at least every
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Keywords: OpenTable, Denver , VP of Marketing, Executive , Denver, Colorado
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