Director of Digital Innovation
Company: The Denver Egotist
Location: Denver
Posted on: February 22, 2021
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Job Description:
The Public Interest Network - Director of Digital Innovation The
Public Interest Network is hiring a Director of Digital Innovation
to create and implement digital strategies to build PIRG,
Environment America, and other organizations within our network.
The Director of Digital Innovation will develop and execute a
coordinated digital outreach program to increase visibility,
engagement and membership consistent with an 8-year plan that will
net $10 million per year. Our Program The Public Interest Network
operates and supports organizations committed to a shared vision of
a better world and a strategic approach to social change. Our
flagship organizations, PIRG and Environment America, have built a
50-year legacy of successful advocacy for consumer and
environmental protection. We have built our organizations'
membership primarily through the time-tested mechanisms of phone
calling, direct mail, and our signature door-knocking. Digital
Presence Our digital organizing team (Managing Director, Digital
Campaigns Director, Web Marketing Manager, several digital
campaigners and technical staff) supports our face-to-face work
with a program that has deepened and expanded our analog presence
into every state and Congressional district across the country to
include: Robust email programs to build member affiliation and
engagement; Organizational websites to inform and engage members,
opinion leaders and the general public; Pilot programs for
peer-to-peer and broadcast text and Facebook messenger. In
addition, the Digital team coordinates modest paid and organic
acquisition and social media. The staff of PIRG and Environment
America also use social media to elevate their various campaigns'
profiles. Representative Responsibilities Reporting to the Chief of
Staff of The Public Interest Network, the Director of Digital
Innovation will: - Recommend and then develop a list acquisition or
list development program that generates income over the long-term.
- Develop a multi-channel digital strategy, including social media,
paid advertising, texting and other channels, for member
acquisition and other organization-building goals (recruiting
staff, building affinity, maximizing visibility). - Work with the
existing Digital team and outreach staff to implement these
programs. - Work with advocates, campaign staff and outreach staff
to maximize the effectiveness of our digital marketing to advance
their campaigns. - Participate in the rebuilding of our
organizations' websites to make them as effective as possible
within our digital strategy. Qualifications The ideal candidate
will be: - A highly capable political organizer. - Experienced in
using social media to build organizations. - An experienced and
insightful analyst, well-versed in developing, interpreting and
communicating results of reports. - A prime mover, able to come up
with a plan, communicate it to others, test and execute it, analyze
results and adjust as needed. - In agreement with our
organizational values and theoretical approach. We're looking for
someone with at least five years of combined experience in
organizing, digital marketing and analysis who is capable of
overseeing significant projects while showing excellent judgement
and discretion. Location Denver, CO preferred. For the foreseeable
future, all of our staff are working remotely due to the COVID-19
pandemic. Compensation The compensation range for this position is
$36,000-$60,000 and depends on relevant experience, education, and
location. The Public Interest offers an excellent benefits package.
Our benefits package may include medical, dental, and vision
insurance for employees and dependents, needs-based student loan
assistance, 401(k) plan with employer match, commuter benefit
program, paid time off, parental leave and short-term disability
insurance. We also offer an excellent training program and
opportunities for advancement. Fund for the Public Interest is an
equal opportunity employer. halroach16 / Death Metal Product
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Keywords: The Denver Egotist, Denver , Director of Digital Innovation, Executive , Denver, Colorado
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