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Director of Social Media Video Ad Strategy

Company: Veteran Move Media
Location: Denver
Posted on: February 22, 2021

Job Description:

Director of Social Media Video Ad Strategy Remote/Denver, COContract-to-HireAs a critical member of the Veteran Move Media leadership team, the Director of Social Media Video Ad Strategy is the marketing lead responsible for overseeing the strategy, creative, and account management. The ideal candidate is a creative strategist with strong execution skills who understands brand development, storytelling, and will use marketing analytics and data to make decisions.Major Responsibilities:* Serve as department lead for big picture creative ad strategy* Provide leadership in video content, creative and brand strategy across all initiatives and deliverables, across multiple channels* Monitor, measure and analyze the effectiveness of content to enable continuous learning, program optimization* Partner with colleagues and stakeholders to define content, marketing, communications, and strategies and translate them into creative briefs.* Drive strategy and execution of brand marketing initiatives through video content storytelling, ensuring a consistent brand message across multiple consumer touchpoints including Facebook, Instagram (feed, Stories, IGTV) and YouTube* Build content calendars and strategy to align with Merch calendar, product and brand launches, events and activations, and other brand initiatives that require content and social media integration* Experience with new and existing social media platforms and a technical understanding of how to generate awareness and engagement* Ability to streamline processes and develop an efficient pipeline for asset creation* Actively participates in new business processes/presentations.* Creative mindset with strong knowledge of current and emerging social media trends Job Requirements:* Extensive experience working as a Social Media Strategist with major brands in an agency or in-house environment.* Complete understanding of the video production process, workflow, and ability to speak the language in a production environment.* Is comfortable being client facing and has strong communication skills while representing the agency.* Minimum 8 - 10 years of content strategy experience including digital and social media* Minimum 3 years management experience* Proven ability to translate business objectives and strategies into creative video concepts across a variety of objectives (awareness, traffic, sales, etc.)* Ability to work independently and manage projects from inception to completion with accountability for goal setting and results.* Strong planning, project management, and interpersonal skills.* Expert level attention to detail* Flexible hours (some clients in E.U.)Benefits* Salary range is $95,000 - $160,000/yr DOEPlease send cover letter, resume, and portfolio link to: info@veteranmovemedia.com

Keywords: Veteran Move Media, Denver , Director of Social Media Video Ad Strategy, Executive , Denver, Colorado

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