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Category and Innovation Manager

Company: Red Robin
Location: Englewood
Posted on: January 17, 2020

Job Description:

Category and Innovation Manager
Key Responsibilities

Responsibilities and essential job functions include but are not limited to the following:

--- Drives the channel, category and or platform strategy reflecting competitive and consumer trends and market needs across brand / category and or platform.
--- Leads the development of new products and product-related opportunities, from concept to commercialization.
--- Works cross-functionally and with the brand team to grow share, drive traffic and PPA along with achieving financial objectives
--- Leads and/or oversees day to day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; margin and tracking.
--- Manages the business against operating plans and budgets. Provides on-going updates on category to leadership.
--- Creates annual operating and category plans including recommendations for products, pricing, packaging, promotions and distribution.
--- Recommends strategic direction of category brand or channel brand to senior management.
--- Manages their category of the brand P&L via consumer insights, marketing program execution and budget management.
--- Evaluates, prioritizes and leads decisions regarding new products and category opportunities based on financial viability and brand fit.
--- Leads consumer research to define customer targets and marketing mix. Applies insights to make decisions regarding brand direction.
--- Other duties as assigned by supervisor


--- Progressive experience in product or brand management. 6-10 years
--- Project leadership in a cross-functional environment. 5-10 years
--- MBA strongly preferred
--- Bachelors Degree
--- 4 or more years of experience in a role supporting marketing, brand management or product management
--- 3 or more years of experience in a role managing 2 or more budgets
--- 4 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation

Required Knowledge, Skills and Abilities

--- Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes. in cross-functional projects and activities.
--- Strong organization and planning skills.
--- Strong presentation skills.
--- Ability to balance multiple priorities and meet deadlines.
--- Ability to influence others.
--- Strong analytical and technical skills; comfortable with syndicated data.
--- Strong knowledge of marketing vehicles and marketing fundamentals.
--- Must be able to work in a matrix environment, able to collaborate cross functionally.
--- Strong cross-functional and team leadership.
--- Strong interpersonal skills.
--- Ability to communicate clearly and concisely, both orally and in writing.
--- Ability to work both independently and as part of a team.
--- Strong problem solving abilities.
--- Functions effectively with ambiguity.

Red Robin is an Equal Opportunity & E-Verify Employer

Keywords: Red Robin, Denver , Category and Innovation Manager, Executive , Englewood, Colorado

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