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Marketing Campaign Manager, Education

Company: ZOOM VIDEO COMMUNICATIONS
Location: Denver
Posted on: October 19, 2020

Job Description:

The Marketing Campaign Manager (Education) will be responsible for formulating and executing marketing campaigns for products, services or events targeted to our Education customers. The position entails partnering cross-functionally to coordinate customer communications and programs to generate new opportunities in targeted LOBs/departments and accounts. Comfortable working in a fast-paced environment with a positive attitude. Responsibilities: Source, plan, manage, and execute marketing campaigns, primarily in support of awareness and lead generation targets Partner with Education vertical business owners to identify objectives, craft marketing strategy and build omni-channel campaigns in support of business goals Partner with product marketing to scale and source campaign content for product releases, education, thought leadership, product awareness, and training Manage all aspects of the campaign process (concepting, intake/scoping, execution, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget Create or source content where necessary, for example (but not limited to) writing and managing email nurtures, digital ads and social media campaigns to drive awareness and lead generation Leverage customer testimonials and case studies effectively to drive sales Establish KPIs, create review cycle, and provide insights on customer behavior and to continually optimize campaign success Provide customer insight to product team for new features, functionality and enhancements Analyze and evaluate marketing campaigns and strategies to determine current and predict future performance and effectiveness Requirements: BA/BS degree or equivalent work experience 5 years of experience running omni-channel marketing campaigns Experience and success working in a cross-functional organization, and with a global mindset Experience in Education or related field preferred Experience in video or web conferencing in the cloud preferred Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize Strong program/project management skills a must Team player with strong interpersonal skills Excellent verbal and written communication skills Strong strategic thinking, leadership, communication and analytical skills required Ability to thrive in a fast-paced, deadline-driven, high-growth environment Comfortable on video and presenting in webinars

Keywords: ZOOM VIDEO COMMUNICATIONS, Denver , Marketing Campaign Manager, Education, Education / Teaching , Denver, Colorado

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