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Email Marketing Associate

Company: Zearn
Location: Denver
Posted on: September 15, 2019

Job Description:

Zearn is a nonprofit curriculum publisher on a mission to support all children learning and loving math. To achieve our mission, we built Zearn Math, a groundbreaking curriculum and classroom model that supports differentiation and engagement for all students. Zearn Math is used by millions of educators and students across the country - and growing.
What you'll do:
In this role, you'll help us reach a growing audience of schools and districts interested in Zearn Math through a variety of demand generation and lead generation activities.

  • Manage outbound marketing campaigns to educate users and generate new leads
    • Collaborate with Partnerships and Marketing teams to create and manage outbound email campaigns in MailChimp, Salesforce and other sales platforms
    • Develop email campaigns that capture the voice of Zearn and effectively engage district and school-level administrators
    • Organize and manage outbound campaign email lists based on various sales-related interactions across different sales platforms
    • Research best practices and conduct tests to optimize outbound campaign results
    • Track and analyze results, generating insights on email performance and opportunities for improvement

    • Support process of identifying prospects and generating new leads at high potential districts
      • Analyze internal data including usage and contact history to identify key decision makers at high potential districts
      • Manage targeted outreach to new prospects including creating and sending emails and tracking results from outreach

      • Collaborate with Business Development team to support additional lead generation activities
        • Research and recommend new systems and approaches for improving lead generation efforts (e.g., landing pages, SEO, AdWords)
        • Help coordinate outreach with key stakeholders in high priority regions -
        • Research and help coordinate high potential conferences, events and webinars

          Ideal candidates will have:
          • 2+ years of work experience in marketing, business development, sales strategy, or growth at a top-tier business-to-business company, ideally in education or technology.
          • Excellent written communication skills
          • Ability to multitask and prioritize to manage multiple projects on tight timelines with exceptional attention to detail
          • Experience with email campaign tools and Salesforce is a plus
          • Commitment to Zearn's mission of ensuring that all students learn and love math
          • Desire to join an entrepreneurial, fast-paced environment at a high-growth organization
            This role will be based remotely, with a preference for the Denver area. Email to apply. Zearn is an equal opportunity employer.

Keywords: Zearn, Denver , Email Marketing Associate, Advertising , Denver, Colorado

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