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Marketing & Analytics Coordinator

Company: CorePower Yoga
Location: Denver
Posted on: July 14, 2019

Job Description:

ROLE SUMMARYThe Marketing & Analytics Coordinator supports efforts across our main website, our online subscription platform (CorePower Yoga On Demand) and the CorePower Yoga app. This role will also be responsible for pulling reporting and analytics for marketing campaigns, the website, Yoga On Demand and our app on an ongoing basis. Experience with SEO, website content management systems and Google Analytics is required for this role. Our ideal candidate will bring a growth mindset and a passion for learning. --ESSENTIAL JOB DUTIES---------------Manage daily, weekly and monthly content updates, larger-scale projects and launches for the CorePower Yoga website, Yoga On Demand platform and our mobile app ---------------Ensure all website content, including Yoga On Demand, new studios, seasonal events, promotions and relevant studio information are accurate and consistently up-to-date---------------Oversee SEO activities and tasks on an ongoing basis to improve national and local search rankings for our core site and Yoga On Demand platform---------------Monitor website, Yoga On Demand and app performance via Google Analytics, and support monthly report/insight creation---------------Build landing pages for media campaigns ---------------QA website and app updates prior to launches ---------------Monitor and ensure ADA compliance across all digital properties ---------------Manage our local listings platform (YEXT) and add/update studio information as needed ---------------Create targeting and send app notifications per the marketing calendar, or as needed from Studio teams ---------------Liaison with our Customer Experience team to support student inquiries for website/mobile app account support--EDUCATION, SKILLS & QUALIFICATIONS------------------1+ years of experience in a marketing or project management role------------------Strong analytical skills and data-driven thinking ------------------Well-developed written and verbal communication skills------------------Experience in Google Analytics------------------Experience with Drupal or similar content management system --------------------Experience with SEO techniques------------------Working knowledge of HTML/CSS coding preferred ------------------Excellent organizational skills and ability to manage multiple deadlines in a fast-paced environment------------------A collaborative spirit and the ability to build relationships with individuals with diverse personalities and styles ------------------A curiosity and passion for creating a best-in-class digital experience for our students ------------------Proficiency in Microsoft Office products: Outlook, Excel, PowerPoint------------------Affinity and understanding of the CorePower brand, yoga and fitness------------------Must be able to remain in stationary position for 50% to 75% of the workday ------------------Must demonstrate CorePower Yoga values: Attitude of Gratitude, Team Player, Deliver Results and Live Our Mission--This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, women, veterans & individuals with disabilities. --

Keywords: CorePower Yoga, Denver , Marketing & Analytics Coordinator, Advertising , Denver, Colorado

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