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Marketing Automation Specialist

Company: simPRO Software
Location: Denver
Posted on: July 14, 2019

Job Description:

About us:simPRO Software is a SaaS company that develops business management cloud solutions for the trade contractor industry. Our products are designed to optimize business workflows to refine processes, improve productivity and increase profitability. simPRO Software is a global software company with operations in Australia, New Zealand, the United Kingdom and the US.This is a unique and exciting opportunity to join an established, employee-friendly, global company with a new US presence that started in 2017 in Colorado, and is growing exponentially. The Role:We are seeking an experienced and strategically driven marketing automation expert who will develop, implement, track and optimize campaigns and programs that drive brand awareness, engagement, acquisition, and conversion across digital channels. This role is responsible for administering simPRO's Marketing Automation Platform (Pardot) including optimizing system functionality, driving best practices and overseeing marketing programs including email, lead capture, lead scoring, nurturing, recycling and analytics reporting.Must be a creative, critical-thinker with a proven track record in marketing technologies, email marketing, analytics and multi-channel demand generation campaigns. Leveraging prospect nurturing skills and expertise in marketing automation, this role will bring efficiency to our efforts and ensure our marketing is effective, accurate and impactful.This role reports to the Director of US Marketing, and will work closely with global marketing team members, Salesforce Administrators, and cross-functional teams at all levels. Essential responsibilities and duties:Configure and build optimal functionality in the Marketing Automation Platform (Pardot) and identify opportunities to improve ROI through better automation and targetingImprove targeted marketing initiatives by ensuring high data quality through list management and database monitoringMeasure and report performance metrics to gain insight and optimize marketing strategies and campaignsDevelops and refines nurturing streams to convert prospects into qualified sales leadsOversee usage and integrations, including between Pardot and Salesforce environments, actively managing workflows to maximize effectivenessSupport an environment of collaboration by interacting with people at all levels of the organization, across multiple functions to develop and execute relevant and impactful campaigns Required Experience:Bachelor's Degree in marketing or related field3-5 years experience working with digital automation toolsExtensive experience administering major Marketing Automation Platforms. Pardot certification preferred.Intermediate to expert proficiency in Salesforce CRMDemonstrated experience successfully developing, managing, and tracking marketing campaigns in both digital and traditional channelsAbility to translate analytics into actionable insights for iterating marketing and campaign strategyHighly organized with excellent attention to detailHigh degree of initiative, resourcefulness, personal responsibility and ownershipEffective time manager with ability to execute on multiple projects with competing prioritiesGood communicator with the ability to work constructively with a diverse group of people, attitudes, and expectations simPRO Team Members:A pragmatic approach with a can-do attitudeYou will thrive on achievement, team success and contributing to the growth of the businessAbility to quickly learn and adapt to changing requirementsExcellent organizational skills and can prioritize where requiredAs a highly articulate and well-presented individual, you represent your employer with prideDemonstrate our values for Fun, Collaborative, Transparent, and Innovative While experience in the above areas will be highly considered, it's important to note they will be secondary to the person with the right determination, attitude, high energy, and overall suitability.

Keywords: simPRO Software, Denver , Marketing Automation Specialist, Advertising , Denver, Colorado

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