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Marketing Manager

Company: Snaptron Inc.
Location: Windsor
Posted on: June 14, 2019

Job Description:

We are looking for an experienced, flexible, self-motivated and versatile marketer driven to improve our overall business and guide our best marketing practices. As a Marketing Manager, you will be responsible for maintaining and building our brand in order to expand our global presence. You will be responsible for lead generation, maintaining and defining brand image, website maintenance, trade show identification and coordination, CRM maintenance, marketing automation and identification of market gaps and opportunities. Overall, you will be responsible for building and maintaining our brand equity through appropriate online and offline channels to new and existing markets. You must be able to communicate within all areas of the company. You will work with the sales and product management teams to understand buyer and user personas as well as define market and industry specific product messaging. You will also serve as the internal and external evangelist for all product offerings, which will include working with internal/external sales channels and key customers. Key Responsibilities: Development and execution of a marketing strategy Marketing campaign development and marketing automation Website maintenance and content development, including SEO, Google AdWords, Google Analytics and social media outlets Creation and maintenance of marketing collateral Technical note and white paper development Market research, market sizing and gap analysis Go to market strategy and execution for new product launches Prospect, vet and distribute qualified marketing leads Education and Experience: Bachelor's degree in Marketing (or related field) 5+ years of relevant work experience, B2B marketing experience is highly desired Experience with Adobe Creative Suite is required Experience with Salesforce and Pardot is highly desired Exceptional written and verbal communication skills Must be detail-oriented and possess strong copywriting skills Must be able to multi-task, organize, and prioritize work Driven to execute on open projects in a timely fashion with minimal direction This position will include travel to customer and non-customer sites in North America and Europe (-10%) COMPENSATION & BENEFITS: Hiring salary range TBD, depending on experience; company-funded medical plan after 1 month; company 401k retirement plan with matching after 1 year; 14 paid holidays per year. Snaptron Inc. is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline or discharge, will be based on merit, competence, performance and business needs.

Keywords: Snaptron Inc., Denver , Marketing Manager, Advertising , Windsor, Colorado

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