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Email Marketing Account Director

Company: Merkle
Location: Denver
Posted on: January 14, 2019

Job Description:

Company DescriptionMerkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.Job DescriptionAccount Directors are responsible for designing, implementing, leading and growing client engagement models and setting the charter for one or more of Merkle's strategic accounts. They are accountable for overall account management activities and serve as leaders within a client team overseeing an Account Management - Email team as well as maintaining indirect responsibility for shared service work activity. They are also skilled in having difficult client and employee conversations within the context of project management and they consistently demonstrate an advanced ability to rally a team to deliver high client satisfaction.QualificationsKey Responsibilities:

Account Directors establish and maintain strong, strategic partnerships with the client by ensuring the successful execution of deliverables and putting forth recommendations related to applied strategy using their CRM and/or industry knowledge. They also provide thought leadership on strategic planning initiatives, and engage a cross-functional team to deliver high levels of overall service and delivery.


  • Successfully manage people and create opportunities for growth and development throughout team; coach and mentor internal team members for career growth
  • Establish strong relationship with clients to promote Merkle and our service offerings
  • Drive new business on existing accounts and participate in new business development efforts
  • Consistently demonstrates financial acumen through ensuring revenue and profitability targets are met on account(s)
  • Proactively manage the business to client through supporting and leading staffing and resource management

    Skills:

    -Written and verbal skills

    Proficiency Scale:

    • Account Management: Expert
    • Client Satisfaction: Expert
    • Relationship Management: Advanced
    • Financial Management: Advanced
    • Project Management: Expert
    • People Management: Expert
    • Leadership: Advanced
    • Business Development: Advanced
    • Solution Development: Advanced
    • Business Acumen: Advanced

      Experience:

      7-10 years of experience in client services / account management in an advertising agency, marketing company, or client side marketing department with a working knowledge of:

      • Online and offline creative development and production
      • Digital Marketing
      • Multi-channel / Integrated Marketing
      • Campaign Management
      • Relationship / Client Management
      • Account Planning and strategy

        Other:

        • Bachelor's degree required
        • Salesforce Marketing Cloud (ExactTarget) in platform experience
        • Adobe Campaign in platform experience
        • Ability to lead team (internal and client)
        • Understanding of data analytics for multi-channel results and analysis
        • Business acumen to develop and manage budgets / forecasts / pro forma


          Additional InformationMerklefosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

          Keywords: Merkle, Denver , Email Marketing Account Director, Advertising , Denver, Colorado

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