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MARKETING MANAGER - SCHOOLS

Company: Pilgrim's
Location: Greeley
Posted on: December 6, 2018

Job Description:

Responsibilities:


  • Responsible for Schools (k-12) Foodservice Brands and Categories - emphasis being on Gold Kist Brand
  • Manage the Gold Kist brand - jointly establishing objectives and working with Head of Schools Marketing to define strategies and tactics.
  • Lead product development strategy and efforts within NPD process and insure proper testing and timely execution of initiatives.
  • Be the Product Expert for all Pilgrim products within K-12 segment.
  • Collaborate with and leverage the consumer insights and culinary team
  • Work with Quality Assurance and other functions to understand product quality trends and concerns and insure resolution.
  • Lead Pricing and Promo Strategy development..... utilizing competitive intelligence, customer insights and internal data
  • Establish pricing and provide inputs to finance for national price list creation.
  • Develop and maintain Competitive Intelligence document
  • Develop Marketing Materials to execute on the Marketing Tactics
  • Provide Input into Trade Promotion Strategy Investment requirements.
  • Become an expert on School Nutritionals and Regulations impacting the K-12 business
  • Work closely with Head of Schools Marketing to insure the monitoring and success around commodity sales and draw downs.
  • Support the marketing and executional elements around key national k-12 events (LAC, CNIC, ANC).
  • Lead inputs into the forecasting and S&OP process.
  • Understand the Federal Brown Box Programs and explore viable opportunities for Pilgrim's
  • Full working knowledge of federal commodity and substutable products along with fee for service etc


    Qualifications:


    • 3-5 years of experience in foodservice specifically in k12
    • Experience in brand, product, and/or customer marketing
    • Bachelor's degree from four-year college or university required. MBA preferred.
    • This position requires ability to travel. Must be able to fly or drive from city to city.
    • Computer skill knowledge of internet navigation, Microsoft software knowledge of Microsoft Excel, Word, PowerPoint required. Skills to assimilate to company computer system requirements.
    • Excellent communication skills both verbal and written
    • Interpersonal skills to interact with diverse groups of individuals within and outside of the company


      EOE/M/F/V/Disabled

      Keywords: Pilgrim's, Denver , MARKETING MANAGER - SCHOOLS, Advertising , Greeley, Colorado

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