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Senior Marketing Analyst

Company: Worldpay US
Location: Denver
Posted on: December 6, 2018

Job Description:

The Company Worldpay is a global payments leader powering international commerce with deep fintech expertise and a shared passion for our customers. Whether in-store, online, or on a mobile device, we process over 40 billion transactions annually and offer more than 300 payment methods supporting 126 currencies across 146 countries. It's the perfect place for exceptional people to take their careers to the next level. The Opportunity Worldpay's growth is one attributed not only to our first-in-class products and services, but also our ability to find new avenues of opportunity. This sense of discovery is thanks to the innovative and visionary work of our Marketing team; a team that leaves no stone unturned in seeking out and exploring new channels for Worldpay. When we are proactive and beating the trends in our marketing strategy, we stay ahead of the competition and assure continued growth and success at Worldpay. The Senior Marketing Operations Analyst will be responsible for marketing reporting, analysis, and influencing data-driven decision making. Reporting to the Leader of Marketing Analytics, the primary purpose of this role is to support our marketing organization with consistent reporting, standardized marketing metrics and actionable insight. When we have a sharp focus on our continuous improvement, Worldpay can be assured of continued growth and success. A World of Opportunity We're turbo-charging our industry by nurturing the fintech experts needed to help our customers prosper. We don't try to ride the winds of change. We create them. We're proud to be shaping the future of payments by supporting the growth and development of our colleagues. We provide opportunities to learn and the flexibility needed to get the job done. We strive to hire the best and to create a climate where curiosity is king. So, wherever you join us around the world, we'll empower you to fulfill your potential. If this is the kind of career experience you're looking for, we invite you to apply today. The Day-to-Day Responsibilities: Innovate reporting that delivers insight into the performance of marketing initiatives, including campaign ROI, partner referral and nurture campaigns. Own the development and delivery of reporting services and dashboards through Power BI. This includes gathering business requirements, designing the solution, developing, deploying and maintaining the deliverable. Interacts directly with product managers to identify new marketing opportunities, prepares regular marketing activity reports and responds to questions from the sales organization. Provide visibility into marketing attribution to help determine which channels and campaign types were most effective. Work closely with business stakeholders, marketing operations, sales enablement and IT to gain alignment on analytics and reporting. Maximize use of reporting automation tools to allow for more focus on data analysis and insights rather than data gathering and cleansing. Work with peers to evaluate platforms and tools to support future analytic discovery. On an ongoing basis, identify areas for process improvement and recommend ways to improve reporting efficiencies. May identify, evaluate and recommend marketing opportunities consistent with product line objectives. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Networks with senior internal and external personnel in own area of expertise. Manages complex activities related to Worldpay product marketing without supervision. Leads improvement projects. Qualifications: Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience. Ability to use data to "tell the story" that leads to business recommendations and strategic decisions. Strong analytic, mathematical and statistical skills; ability to extract insights out of complex datasets and fact-base. Experience with BI tools and ability to combine multiple data sources. Knowledge of Salesforce, Marketo, Google Analytics and other sales and campaign management tools with experience in process optimization using these tools. All the above duties and responsibilities are essential job functions for which reasonable accommodation will be made. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This position description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Colleagues may be required to perform any other job-related instructions as requested by their leader, subject to reasonable accommodation

Keywords: Worldpay US, Denver , Senior Marketing Analyst, Advertising , Denver, Colorado

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