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Director/VP of Marketing

Company: Advertising & PR, Denver, CO
Location: Denver
Posted on: November 7, 2018

Job Description:

Now active in 5 countries and over 300 markets the Company team is looking to hire a Vice President/Director of Marketing to help guide the brand through the company’s future business endeavors. The Vice President/Director of Marketing will be responsible for developing the marketing plan, executing that plan and delivering on business objectives tied to growth. This individual will be a self-starter, hard worker and independent in their work. Company is focused on growing more than 4x over the next 3 years and the Vice President/Director of Marketing will play a key role in how the company evolves moving forward.

Job Responsibilities Strategy: Work with the executive team to define the voice of Company, more narrowly define messaging, value statements, and overall company mission. Execution: Work with sales, operations, product, business development, and technology to frame a supporting marketing strategy that helps execute the company’s strategy. Planning: Partner with Company’s advertising agency to develop and evolve the Company marketing plan from its currently nascent state to a mature plan that can help the company accomplish its goals and objectives. Content Creation: Position will be responsible for creating content for PR, Social Channels, HARO apps, Awards Applications, and more. Writing will be a critical component of a successful team member. Marketing Campaign: The Vice President/Director of Marketing will be responsible for working with the Company team to build an enterprise marketing campaign, measure it’s results, and optimize towards improved overall performance. Communication: Being able to take the complicated and make it simple for our partners, their clients, and the public. Reporting: Providing status updates to the executive team weekly and quarterly business updates. Team Building: As a growing company we hope that all individuals will contribute to the future growth and acceleration of our business. What are your ideas to help us grow another 10x in the next year Troubleshooting: When problems arise, it will be necessary to perform troubleshooting steps to ensure that issues are properly resolved. Also, it will be part of your responsibility to document best practices so if the same issue arises in the future the team is better prepared to handle it. Qualifications 8+ years in a brand marketing capacity at a digital advertising company with responsibility over the overall marketing objectives of the company 4+ years working and communicating with clients or internal customers focused on data, operations and/or performance conversations Experience with the in-bound marketing applications as well as CRM related products building drip campaigns through marketing automation Experience driving creative and associated marketing execution to build and reinforce the company’s brand message Excellent writing skills and interpersonal skills Experience pushing PR and developing story angles to garner editorial interest Thrive as an independent contributor, ability to problem solve and build things from the ground up

Keywords: Advertising & PR, Denver, CO, Denver , Director/VP of Marketing, Advertising , Denver, Colorado

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